We are looking for a Digital Marketing Manager to create, own and execut e the digital marketing strategy for Durabuilt Windows \& Doors and our group of companies. This position is all about l ead generation, digital brand development, and enhancing the customer experience . We are looking for a strong executor with an advanced track record in end-to-end lead generation --- including paid advertising , high-converting landing pages, digital analytics, and optimization strategies.
This role requires a data-driven marketer who can directly connect lead generation efforts to business growth goals, making a measurable impact Develop and Own the Digital Strategy -- Build and execute a comprehensive digital marketing strategy that aligns with business growth objectives across multiple business channels. Lead Generation \& Performance Marketing -- Architect and execute high-impact, multi-channel paid media campaigns (Google Ads, LinkedIn, Meta) designed to generate high-quality leads at scale Website \& Landing Page Optimization -- Design, test, and optimize landing pages for maximum conversion rates, employing data-driven CRO tactics and continuous improvement. SEO \& Organic Growth -- Oversee and implement advanced SEO strategies, including technical SEO, content marketing, and backlink acquisition to drive organic lead generation.
Customer-Centric Digital Engagement -- Build segment-specific digital engagement strategies for distinct customer types, including builders, homeowners, dealers, and commercial partners. Marketing Analytics \& Insights -- Provide biweekly performance reports featuring in-depth campaign breakdowns, attribution modeling, and detailed ROI analysis to optimize future strategy. AI \& Marketing Technology -- Implement and refine AI-driven tools and automation strategies to enhance targeting, personalization, and marketing efficiency.
CRM \& Lead Management -- Lead full-cycle lead tracking and nurturing within Salesforce or equivalent CRM platforms, ensuring a seamless marketing-to-sales pipeline. Cross-Functional Leadership -- Work closely with executives, sales leaders, and product teams to ensure marketing efforts directly contribute to pipeline growth and revenue acceleration. Asset Development \& Optimization -- Lead the creation and refinement of high-quality digital assets and persuasive ad copy that drive engagement, conversions, and brand impact.
Full Ownership of Digital Strategy Execution -- You will be accountable for delivering measurable lead generation, marketing-attributed revenue, and high-converting digital experiences. This means no outsourcing strategy decisions---you must own, execute, and refine. High-Impact, Data-Driven Decision
Making -- You will be responsible for analyzing performance data at an executive level, extracting deep insights, and reallocating budgets based on performance without hesitation. Aggressive Testing \& Optimization -- This is not a "set it and forget it" role. You will be expected to run multiple A/B tests, continuously refine ad copy, test new conversion tactics, and scale what works quickly.
Cost Efficiency \& ROI Management -- Marketing spend will be in the hundreds of thousands annually. Own and Optimize the Buyer's Digital Journey -- You will be expected to map, refine, and optimize every touchpoint in the digital sales funnel, identifying and removing friction to improve customer experience and conversions. Advanced CRM and Sales Funnel Integration -- You must ensure marketing-generated leads are accurately tracked, nurtured, and handed off seamlessly to sales teams, proving pipeline.
Multi-Channel Strategy Execution -- You will be responsible for developing, launching, and scaling marketing strategies across different business channels, ensuring alignment with varied target audiences. 7 years of experience in digital marketing, lead generation, and performance marketing. \~ Advanced knowledge of SEO, CRO , analytics, and audience segmentation.
\~ Experience using CRM platforms (Salesforce or similar) to track and optimize lead conversions. \~ Data-driven mindset with proficiency in Google Analytics 4, attribution modeling, and AI-powered marketing tools. \~ Track record of driving measurable business growth through digital marketing.
\~ Lead high-impact digital initiatives in a company with massive growth potential. Caring. For employees, partners, and the community.
We are one of Western Canada's largest window and door manufacturers servicing consumers, contractors, and retailers. Established in 1988 and headquartered in Edmonton, Alberta, it's not just Durabuilt's innovative manufacturing and design that places us on the list of Canada's Best Managed Companies -- it's also our people.
