Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Restaurant Brands International is looking for a
Senior Category Manager, Breakfast, TH, Canada. Category Management is a core business ownership function, responsible for the long-term growth and health of major segments of the Tim Hortons menu, measured in sales, profitability, and market share.
By setting an ambitious vision for Breakfast, the
Senior Category Manager serves as one of the company’s most influential leaders: aligning and coordinating strategy across teams like Product Innovation, Marketing Communications and Media, Restaurant Operations, Digital & Technology, and others to defend and grow our brand’s dominant position in the AM Daypart and Breakfast Foods categories.
This position reports to the Sr. Director, Calendar Planning & Category Management, TH, Canada.
Essential Responsibilities
Own the Marketing strategy to defend and grow the AM Daypart, anchored by a long-term vision for Breakfast Foods Sales and Market Share:
- Synthesize data from various quantitative and qualitative sources (incl., as necessary, commissioning custom new research in partnership with Consumer Insights) to build a guest-centered 3- to 5-year plan for market leadership in existing and new white space areas
- Adopt the guest’s perspective to identify and execute opportunities to maximize our opportunity across the ‘4-Ps’: Product, Price, Promotion, and Placement, balancing new product innovation with an innovative approach to marketing
- Strike the necessary balance between long-term growth potential and short-term defense to add urgency behind our most pressing opportunities
Lead and champion the plan among diverse cross-functional and external stakeholders:
- Build and adapt convincing business cases to win alignment from audiences including the Brand President, Owner Advisory Board, and the Restaurant Owner community in touchpoints like memos, test market kickoffs, webcasts, and more
- Craft compelling campaign briefs for marketing agencies that inform creative campaigns that tailor your strategy to specific consumer segments across in-store merchandising, mass media, and digital marketing channels
- Be a champion of collaboration among corporate departments, weaving together data-driven perspectives from the cross-functional team; partner with your colleagues to implement “rapid response” optimizations to address emerging risks
Dissect results to uncover the insights that propel further growth:
- Dig deeper to uncover the hidden insights beneath standard performance reporting to identify where there may be new risks or opportunities to your in-year and long-term plans
- Build the comprehensive narrative of performance for your assigned categories, acting as the ‘go-to’ for cross-functional business partners
- Balance menu size and complexity to build a sustainable assortment and architecture, incl., as necessary, strategically discontinuing products or product lines
About You
At Tim Hortons, we aren’t just looking for candidates, we are looking for data-driven marketing leaders: intellectually curious, consumer-focused, disruptive thinkers and creative problem-solvers. We dream big to grow Canada’s largest and most loved restaurant brand sustainably day by day.
- Post-secondary degree
- 4-6 years of relevant experience in product/portfolio strategy and/or analytics, management consulting, or similar; management experience preferred
- Expertise in conceptual, analytical problem solving to frame and resolve key business challenges
- Strong collaboration, communication, and presentation skills to win alignment and support from peer, leadership, and external stakeholders
- Advanced skill in Microsoft Excel and PowerPoint; experience with or willingness to learn SQL and/or python required
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
