Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. Restaurant Brands International is looking for a Manager, Category Management – Beverages, TH, CA. Category Management is a core business ownership function, responsible for the long-term growth and health of major segments of the Tim Hortons menu and guest experience, measured in sales, profitability, and market share. By setting an ambitious vision for Beverages, the Category Manager serves as one of the company’s most influential leaders for the largest category at Tim Hortons: aligning and coordinating strategy across teams like Product Innovation, Marketing Communications and Media, Restaurant Operations, Digital and Technology, and others to capitalize on our brand’s biggest opportunities. This position reports to the Senior Manager, Category Management – Beverages, TH, CA. Essential Responsibilities: Develop a long-term Sales and Market Share strategy for Beverages: Synthesize data from various quantitative and qualitative sources (incl., as necessary, commissioning custom new research in partnership with Consumer Insights) to build a guest-centered 3- to 5-year plan for market leadership in existing and new white space areas. Including but extending beyond a Product development roadmap, identify and execute opportunities to maximize our opportunity among the remaining of the ‘4-Ps’: Price, Promotion, and Placement, aimed at creating competitive advantage. Balance menu size and complexity to build a sustainable assortment and architecture, incl., as necessary, strategically discontinuing products or product lines. Lead and champion the plan among diverse cross-functional and external stakeholders: Build and adapt convincing business cases to win alignment and excitement from various audiences including Senior Leadership, the Advisory Board, Restaurant Owners and their teams. Be a champion of collaboration among corporate departments, weaving together data-driven perspectives from Marketing Strategy, Restaurant Operations, Digital and Technology, and Marketing Communications into a unified and comprehensive plan for Category growth. Craft compelling campaign briefs for marketing agencies that inform creative campaigns that tailor your strategy to specific consumer segments across in-store merchandising, mass media, and digital marketing channels. Dissect results to uncover the insights that propel further growth: Dig deeper to uncover the hidden insights beneath our standard performance reporting to identify where deviation from plan suggest risks or opportunities to your in-year and long-term strategies. Build the comprehensive narrative of performance for your assigned categories, acting as the ‘go-to’ for cross-functional business partners As necessary, partner with cross-functional teams to implement “rapid response” optimizations to address emerging risks, market challenges and/or competitive activity About You At Tim Hortons, we aren’t just looking for candidates, we are looking for data-driven marketing leaders: intellectually curious, consumer-focused, disruptive thinkers and creative problem-solvers. We dream big to grow Canada’s largest and most loved restaurant brand sustainably day by day. Post-secondary degree 2-4 years of relevant experience in product/portfolio/brand strategy and/or analytics, management consulting, or similar; management experience preferred Expertise in conceptual, analytical problem solving to frame and resolve key business challenges Strong collaboration and communication skills to win alignment and support from peer, leadership, and external stakeholders Excellent storytelling and presentations skills – ability to leverage data and insights to build compelling stories Advanced skills in Microsoft Excel and PowerPoint; experience with SQL and/or python (preferred) Experience in marketing campaign planning and execution (preferred) Motivated, Strategic thought leader with creative instincts Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support. Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request. Looking for high impact work in a fast paced and ever changing environment? Then you have come to the right place. RBI is consistently looking for individuals with a passion to learn and desire to make change. Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
