Job Title Marketing Specialist Job Description Summary Marketing Specialist Job Description Marketing Specialist Americas Property Marketing COE Job Description Summary As a key member of the Property Marketing Center of Excellence (COE) in the Americas, the Marketing Specialist is responsible for providing strategic partnership, project management, creative oversight, and communication and coordination for the leasing team and marketing team for property marketing projects. The Marketing Specialist is accountable for providing Brokerage Teams and clients with best-in-class concepts, materials and results for our listings. Job Description The Marketing Specialist works within a fast-paced environment with Cushman & Wakefield real estate professionals, the properties and owners they represent, and within the Property Marketing COE Team to develop and deliver industry-best property marketing strategies, plans, deliverables and outcomes. Under the leadership of a Property Marketing COE lead, the Marketing Specialist is the point person for property marketing assignments, serving as the Project Lead, providing marketing expertise and recommendations, working collaboratively with our fee earners and a property marketing team of copy writers / strategists and graphic designers—both in house and third party—to bring campaigns to life. Responsibilities Serve as the day-to-day point of contact for the Brokerage Team / Leasing Team With Copy Writers/Strategic Marketers, collect critical project details from the Brokerage Team Lead calls and meetings with the Brokerage/Leasing team as required Establish and communicate project schedule to all project participants Work with Brokerage Team to assemble all required assets in a centralized project collaboration space Work with Brokerage/Leasing team and marketing team to develop the project strategy Work with Copy Writers/Strategic Marketers and Graphic Designers to execute approved design and messaging direction Manage the project workflow day-to-day to ensure an efficient and effective production schedule, adhering to standard processes to ensure consistency and efficiency Communicate with Brokerage / Leasing team on project updates, either through status calls or other channels On a case-by-case basis, serve in a client-facing role in planning and project status meetings Escalate challenges to the COE Team Lead, as necessary Ensure feedback and edits are incorporated into drafts, making ad hoc revisions to marketing collateral as necessary Ensuring final on-time delivery off all project assets and deliverables Maintain project databases, tracking tools, and project delivery and management tools Provide campaign reporting metrics to the Brokerage/Leasing Team and ownership and recommend improvements to enhance performance Key Qualifications Bachelor's degree 3-4+ years of experience—real estate, architecture or commercial construction marketing experience preferred Ability to independently achieve successful outcomes on all activities with minimal supervision Ability to manage multiple projects at one in a fast-paced environment Excellent written, oral communication skills and problem-solving skills Proven ability to work across different audiences, personalities and experience levels. Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants Self-motivated but works well in group environment. Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements. The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications. The company will not pay less than minimum wage for this role. Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated. In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email HRServices@cushwake.com. Please refer to the job title and job location when you contact us. INCO: “Cushman & Wakefield” About Cushman & Wakefield Cushman & Wakefield (NYSE: CWK) is a global leader in real estate services, leveraging our specialized expertise to deliver innovative solutions and exceptional value to owners and occupiers. With 52,000 employees in nearly 400 offices across 60 countries, we are one of the largest firms in the industry, with more than 100 years of history. In 2023, we generated $9.5 billion in revenue from our core services. To learn more, visit www.careers.cushmanwakefield.com.
