The Marketing Automation and Performance Measurement Department is responsible for executing, securing and automating targeting activities for marketing campaigns and performance measurement. As a Marketing Data Valorization Analyst, you collect and valorize data that comes through different channels. You extract, describe, analyze and interpret the data needed to make informed business decisions. You serve as a data use specialist advisor for practitioners, as well as a resource person for the marketing teams. You interact with many parties involved to understand and communicate issues and influence decision-making. More specifically, you will be required to: Provide our partners from marketing teams with advisory services to help them identify relevant targets and optimize their activities, based on data, analytics and performance metrics. Secure targeting and performance measurement operations for relationship marketing, digital campaigns and marketing research activities. Target and orchestrate Desjardins Group’s relationship and digital marketing activities for all types of communications. Measure the performance of relationship marketing activities and digital campaigns using various analyses, and share the results. What we offer Competitive salary and annual bonus 4 weeks of flexible vacation starting in the first year Defined benefit pension plan that provides predictable, stable income throughout retirement Group insurance including telemedicine Reimbursement of health and wellness expenses and telework equipment Benefits apply based on eligibility criteria. What you bring to the table Bachelor's degree in a related field A minimum of two years of relevant experience in data valorization Please note that other combinations of qualifications and relevant experience may be considered Knowledge of French is required Proficiency with database structures Proficiency with SAS or SQL Proficiency in resolving data extraction and valorization issues Proficiency in writing documentation Proficiency with a data visualization tool #LI-Hybrid Trade Union (If applicable) At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve. If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask! Job Family Data (FG) Unposting Date 2025-06-12 Desjardins Group is the largest cooperative financial group in North America. We're the choice for over 52,000 employees and we're named one of Canada's top employers by Mediacorp and Forbes. We offer a full range of financial products and services and share our expertise in personal services, business services, wealth management, life and health insurance, and property and casualty insurance. Pursuing a career at Desjardins means being part of an organization that puts people first. The jobs you found aren’t the right fit? Introduce yourself: we want to know you!
