Job Summary Job Description What is the opportunity? As a member of the Digital Marketing team, you will help execute business strategies across public-facing digital channels and digital sales applications for client growth and retention as part of the Next Best Action (NBA) program. In addition to strategy, design, development and maintenance of the various public-facing digital properties, you will be responsible for working with key stakeholders to identify opportunities to increase retention, deepen relationships, drive cross-sell and provide strategic channel recommendations for digital initiatives. What will you do? Serve as a SME for line of business partners on digital best practices Develop new capabilities to grow digital sales, drive leads, and increase traffic Implement an integrated digital marketing strategy in alignment with Digital Marketing’s merchandising approach with focus on client experience and key measurable areas for engagement, acquisition, lead generation and retention Develop new strategies and collaborate with key stakeholders to further drive revenue growth and cost reduction, ultimately enhancing the online client experience Provide best practice expertise and leverage internal impact and influence, tracking capabilities and industry and channel research to determine and optimize effectiveness of digital marketing campaigns Partner with Product and Marketing stakeholders to ensure that initiatives align with business platform strategies and deliver corresponding solutions to achieve the overall goals and objectives Optimize public webpages for conversion and to improve user experience What do you need to succeed? Must have: Bachelor’s degree or College diploma in Business / Marketing / Technology / Analytics 7+ years of experience – or an equivalent combination of education and experience – in digital, related business functions, marketing or advertising Committed team player, who values building and nurturing relationships to drive shared success Comfort with ambiguous situations and willingness to challenge traditional assumptions to drive business impact and a better client experience Ability to influence partners in cross-functional working teams Comfort providing strategic input and presenting to senior business leaders and executives Bias to action and to proactively recommending and implementing public-facing digital initiatives to drive sales and leads Experience with Agile project methodology and working in pod structures Curiosity about consumer behaviour and learning new business models and technologies Experience with web analytics reporting tools Nice to have: MBA/MMA/MSc Product Owner experience and/or certification Knowledge and understanding of digital sales funnels Search engine optimization experience and knowledge Google Analytics and QuickSight experience, or experience with other digital analytics and reporting platforms Working knowledge of product marketing principles, value proposition development and enhancement Financial services experience Working knowledge of design thinking and UX principles Technical skills, including HTML and experience using CMS, CDP, DAM What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work Job Skills Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Results-Oriented Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: TORONTO Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2025-05-29 Application Deadline: 2025-06-12 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.? We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
