The Digital Fuel Team organization is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. We are a diverse team of cross functional talent who are creative, innovative, and accountable for impact. The Accelerator team is a vital pillar of this organization, executing digital customer experiences across GSK’s portfolio of products. This team has a clear and exciting mission ‘to deliver 5-10% impactable sales as demonstrated through marketing mix modelling’. To achieve this mission, the team are focused on two strategies: Flawlessly execute & optimize omnichannel campaigns aligned to Global & Regional strategic priorities Pioneer new customer engagement approaches to deliver our mission & serve as ‘test bed’ for scale We are looking for an experienced, creative and passionate digital marketer to lead and support the implementation and the execution of omnichannel campaigns (Oncology focus). This role will report to the Customer Experience Lead and is going to be key member of the agile Scrum Team to successfully deliver the team’s mission to drive business impact at pace. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Creation and execution of omnichannel integrated campaigns for assigned brands in a timely manner, with clear customer segmentation and targeting Work closely with assigned x-functional team to plan and execute the campaigns, including implementation of data driven customer experience user journeys and content planning across broader channel mix Manage x-matrix stakeholders and third parties to execute flawlessly, including MOC, media agencies and relevant Regional and Local stakeholders in the LOCs. Align with global & local analytics framework, execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement. Provide instructions for tagging across all campaign collaterals. Execute monthly campaign performance analysis, analyzing all relevant data sets, distilling key insights and recommending actions for optimization ready for presentation to snr management as part of ongoing agile sprint retrospectives. Work with D&A lead and scrum master's to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels. Manage content and activity demand forecasting / prioritization process with MOC and 3rd party vendors to ensure timely execution of campaigns / channels with appropriate regional governance Manage digital vendors, translation vendor and carry out necessary compliance / management monitoring activities on a routine basis to mitigate identified risks across the Digital Hub. Own the development, implementation & continuous optimization of customer-centric digital framework Key Attributes: Proven success in executing omnichannel marketing in competitive environments enhancing customer experience Ability to align customer and patient needs with business strategy by: defining and targeting optimal audiences, designing meaningful user journeys, creating impactful content that connects to customer needs and business strategy, executing campaigns with excellence, measuring and analyzing for continuous improvement. Agile, collaborative, creative, and entrepreneurial mindset with problem-solving attitude Experience in content and media planning, collaborating with third-party media suppliers Specialty care marketing experience (preferably Oncology) Utilization of third-party marketing channels and platforms for HCPs Experience with modular content Excellent project planning skills for managing complexity and timely delivery Learning agility and problem-solving skills for adapting to change Ability to drive and inspire support for change initiatives Leadership and agility to thrive through changes, focusing on continuous improvement and optimism Experience in data analysis and deriving insights into optimizing campaigns Medical copywriting and successful PAAB submission and feedback management for impact at pace Hands-on experience with content development and copy approval (e.g., Content Lab) Commitment to ongoing professional development Strong customer focus and awareness of digital industry trends for business innovation Strong partner with marketing teams, medical affairs, production partners, and agencies for coordinated campaign execution and internal advocacy Brilliant team player who makes those around them better through collaboration, optimism, creativity, communication and commitment for the team to win together Why you? Experience working with Rx brands preferably within the Specialty Care Area (Oncology focus preferred) Digital Marketing degree or equivalent with significant experience in omnichannel execution of content and user journeys Strong understanding of Customer segmentation & targeting Hands on experience of content development and copy approval, i.e. Content Lab Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders High accountability & track record of successfully delivering critical complex projects Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor’s degree 3 years of experience in business intelligence or insights 2 years of experience in digital marketing Project management experience in a commercial setting Preferred Qualifications: If you have the following characteristics, it would be a plus: MBA Deep understanding of Omnichannel / CX marketing approaches and strategies Ability to influence without authority Strong verbal and written communication skills Why GSK? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities: Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk Managing individual and team performance. Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution. Implementing change initiatives and leading change. Sustaining energy and well-being, building resilience in teams. Continuously looking for opportunities to learn, build skills and share learning both internally and externally. Developing people and building a talent pipeline. Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation. Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally. Budgeting and forecasting, commercial and financial acumen. #LI-GSK Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. GSK is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact us at canada-recruitment@gsk.com. Please do not send resumes to this e-mail and instead apply through the online application process of this posting. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. We are a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Find out more on our career site.
