Company DescriptionDedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.WHO WE AREWe love books and all things beautifulWe are Canada’s Cultural Department StoreBooks are our heart and our soul and Great Books are JUST the Beginning…We play by the following rules:We exist to add joy to our customers’ lives each and every time they interact with us and our productsOur job is to create joyful moments for our customersWe treat each other the way we’d treat a valued friendWe inspire each other to do our best workWe seek to ignite creativity and innovation every dayWe give back to the communities in which we operateJob DescriptionMISSIONThe Specialist, Indigo Marketing supports the strategy, planning, implementation and execution of Indigo’s customer-centric marketing programs to drive growth, traffic and brand equity for the Indigo adult business (inspiring reading & simplifying thoughtful gifting). KEY PERFORMANCE METRICSRetail & online traffic to deliver salesOn time, on-budget delivery and execution of marketing plans (including planning, analysis & insight)Identification as a valued partner – internal and externalBudget tracking and management KEY ACCOUNTABILITIESFunctionalCoordinate execution of adult marketing programs and campaigns across trade and GM businesses (in support of Sr. Marketing Manager, Brand)Own key evergreen programs, including but not limited to book awards, author content, Reading ChallengeSupport full-year strategy pillars, including cross-functional projects, that touch the adult businessOversee & execute mass marketing briefs collaborating with internal and external partners, including channel marketing teams, creative studio, retail operations, merchants, vendors & publishers, events, and media agency, to ensure alignment and integration of all customer touch pointsSupport planning, development and cross-functional communication of quarterly marketing communications planReview creative assets to ensure brand adherence and guidelines are met across multiple channelsOwn and enhance key communications for retail teamsOwnership of budget trackingResponsible for weekly reporting and hind sighting of key projects and quarterly results PeopleInfluence and motivate cross-functional partners (Creative Studio, Channel Marketing Teams, Merchants, Retail Operations) to support marketing efforts, while developing seamless partnershipsTake a customer-centric approach, proactively identify and anticipate customer expectations and needsBe a problem-solver, challenge the status quo by consistently identifying areas for improvement, diagnosing issues and proposing solutions to resolve them through cross-functional collaborationDevelop positive and productive peer relationshipsBring out the best in others, empower, and give authentic feedbackHave the ability to see the total organization with an integrated perspectiveEncourage others to freely share their point of view and be open to feedback CulturalModel Indigo’s beliefs and convey a positive image in everything you doCelebrate diversity of thought and have an open mindsetTake an active role in fostering a culture of continual learning, taking risks without the fear of making mistakesEmbrace, champion and influence change through your team and/or the organization SCOPEReports to: Sr. Manager, Brand Marketing Manager once Removed (MOR): VP, Marketing Strategy & Omnichannel Communications KEY RELATIONSHIPSInternal:Cross Functional Marketing (Channel Marketing Teams, PR, Loyalty)Trade & GM merchant partnersIndigo Creative StudioRetail Operations & EventsQualificationsWork Experience / Education / CertificationsBachelor’s Degree (Business Management, Marketing) or equivalent experience3-5 years experience in MarketingRetail and/or eCommerce experience preferredExperience working with advertising, media and copy development is preferred Competencies / Skills / AttributesStrong interpersonal skillsPositive attitude with a high degree of self-motivation and dynamismDesire to continuously learn and improve what and how we doPassionate about all thing booksExcellent written and verbal communication skillsStrong analytical skillsSuperior project-management skills Additional InformationAt Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at [email protected] if you require an accommodation at any time during the recruitment process. WELCOME HOME
