Company: Finning Canada Number of Openings: 1 Worker Type: Permanent Position Overview: Are you passionate about driving industry-specific solutions that deliver real results? As an Application Specialist, you’ll lead the charge in shaping and executing a targeted equipment sales strategy within a defined industry. You’ll collaborate with senior leaders across Sales, Service, Supply Chain, Pricing, and Marketing to ensure our offerings are both commercially competitive and operationally effective. This is a high-impact role where your insights, creativity, and leadership will directly influence market share growth, customer satisfaction, and profitability. We look forward to you joining our team! For this position, the expected salary range is between $95,000 and $105,000 annually. This range reflects our commitment to providing competitive compensation that aligns with industry standards and your qualifications. We also offer additional incentives such as a annual bonus and premium for certain shifts. Please note that the actual salary offer will be based on a candidate’s experience, qualifications, and fit for the role. We are dedicated to fostering an inclusive and equitable work environment, and this salary range is designed to support that commitment. Job Description: Lead the development and execution of construction equipment sales strategy to grow market share and revenue. Collaborate with internal teams and external partners (e.g., Caterpillar) to align product offerings with customer needs and market trends. Serve as the subject matter expert on product application, ensuring the right machine is matched to the right job. Analyze industry trends, customer feedback, and competitive intelligence to inform strategic decisions. Forecast industry demand and manage inventory planning in alignment with long-term sales goals. Support sales execution by providing technical expertise, training, and content that enhances product positioning. Create customized solutions that highlight total cost of ownership advantages and drive competitive differentiation. Act as a key liaison with Caterpillar’s CI team and other strategic partners to influence product development and support. Drive cross-functional alignment to ensure strategic initiatives are executed effectively across departments. Monitor performance metrics such as PINS, POPS, profitability, and technology adoption to measure success and refine strategies. Qualifications: 8–10 years of industry experience, including 5+ years in commercial leadership roles. Undergraduate degree in Commerce or equivalent; industry certifications or relevant experience considered an asset. WorkSafe BC certification is considered an asset. Strong knowledge of Caterpillar products, industry trends, and customer applications. Proven ability to lead cross-functional initiatives and influence stakeholders at all levels. Demonstrated success in developing and executing sales strategies that drive measurable results. Excellent communication, presentation, and interpersonal skills with a customer-first mindset. Strong analytical and decision-making skills with the ability to solve complex business problems. Experience in content creation, sales enablement, and delivering impactful product demonstrations. Results-oriented, collaborative, and adaptable with a passion for innovation and continuous improvement. Note: This position is based out of our Surrey office location. Permanent, full-time role. 5 x 2, Monday – Friday shift. Flexible option plan benefits with varying levels of coverage from day one. Matching pension contributions to help you save for the future. Employee Share Purchase program with matching contributions. RRSP and TFSA options through Sunlife. Paid vacation with an increasing allowance based on years of service. At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter. About Us Finning is the world's largest Caterpillar dealer delivering unrivalled service for over 80 years. The company sells, rents and provides parts and service for equipment and engines to customers in various industries, including mining, construction, petroleum, forestry and a wide range of power systems applications. Finning employs approximately 14,500 people world-wide and operates in three geographies, with the head office in Vancouver, BC, Canada. OUR DIVISIONS Finning International Inc. is the corporate head office of the publicly traded corporation, which is listed on the Toronto Stock Exchange under the symbol: FTT. Finning Canada is the authorized dealer for Caterpillar products in British Columbia, Alberta, Saskatchewan, the Northwest Territories, and a portion of Nunavut. Finning South America is the authorized dealer for Caterpillar products in Chile, Argentina, and Bolivia. Finning UK and Ireland is the authorized dealer for Caterpillar products in the United Kingdom and Ireland. Rental of equipment is facilitated through the dealership locations as well as The Cat Rental Store locations in Finning Canada and Finning South America. OEM Remanufacturing - OEM, a Finning enterprise, is one of North America's most advanced engine and powertrain component remanufacturing providers and is located in Edmonton, Alberta.
