MINIMUM QUALIFICATIONS:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles,
or 6 years with an advanced degree.
- Experience working with advertisers, agencies, or clients.
PREFERRED QUALIFICATIONS:
- Experience working in sales or strategy in the Streaming or Social Video
Space.
- Experience in planning, buying and measuring offline or online media.
- Experience with video advertising solutions.
- Ability to develop and deliver messages that translate into sales narratives
and influence audiences across all levels of an organization.
- Excellent business acumen with a proven track record of both identifying how
market trends will translate into business opportunities.
- Excellent communication skills.
ABOUT THE JOB:
Businesses of all shapes and sizes rely on Google’s unparalleled advertising
solutions to help them grow in today's dynamic marketing environment. You bring
a passion for sales, knowledge of online media, and commitment to maximize
customer success. You act like an owner, move with velocity through change,
finding innovative and strategic ways to consistently deliver extraordinary and
incremental outcomes for Google. You build trusted relationships with customers,
uncovering their business needs and translating them into powerful solutions to
achieve their most ambitious goals. You achieve as a team with sellers, shape
the future of advertising in the AI-era, and make a real impact on the millions
of companies and billions of users that trust Google with their most important
goals.
As a Video Strategy and Activation Lead, you will work closely with Google's
largest brand advertisers and Google's internal LCS (Large Customer Sales) team
to transform the way they build brands on YouTube and across our video
platforms. You will act as a thought leader in brand strategy, a creative
inspiration for brand solutions, an innovator in new media strategy, a gold mine
of consumer insights and an expert in all things YouTube and Video. You will
plan advertiser consults and discussions around how to maximize their use of the
platform and develop YouTube and Video narratives for account teams.
Google's Large Customer Sales (LCS) teams are strategic partners and industry
thought leaders to the world's leading brands and agencies. We continuously
challenge how customers think about their business and how Google can support
growth. We focus on helping these players navigate profound industry shifts and
drive outsized business performance by competitively selling Google's full suite
of advertising solutions across Search, YouTube, Measurement, and more. As a
member of our LCS team, you'll have the unique opportunity to sell at the
forefront of technology, collaborating with executives, influencing
market-shaping strategies, and delivering tangible results that significantly
impact major global businesses and drive the growth of Google.
RESPONSIBILITIES:
- Partner with business teams to provide YouTube and Video business growth
driving support, through industry/business, product experience and
go-to-market strategy.
- Identify new opportunities for Google to drive incremental impact in the
market, and incubate solutions in market.
- Develop, leverage (global and regional) and refine go-to-market strategy with
the purpose to improve business teams approach to supporting clients with
large, multi-faceted media propositions.
- Expert communication skills, lead customer meetings and workshops, ensuring
engaged perspectives and differentiated value propositions are presented
through unique, market-relevant insights.
- Own a video business goal across a set of key verticals.
