Are you a passionate individual with proven experience in marketing and strategic leadership? Do you have a deep understanding of marketing best practices and a results driven mentality? Are you passionate about providing Peace of Mind to your client group? Are you looking to be a part of a growing team and company?
Barricades and Signs is the industry leader for all traffic safety needs in Western Canada who offers a full range of roadside safety products and onsite traffic services to our customers. Barricades and Signs is a division of The Universal Group, who was awarded one of Canada's Best Managed companies in 2024 which is not only a reflection of our company's accomplishments but also a testament to the passion and expertise of our employees. We have an exciting opportunity for a Director of Marketing role within our marketing team. The Director of Marketing will be responsible for developing and implementing comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and generate revenue. They will collaborate with our sales team and will need to possess strong leadership skills and an ability to drive results in a fast-paced environment. The Director of Marketing will provide national support across all regions and brands within The Universal Group of companies.
What you will be responsible for:
Strategic Leadership
Develop and execute comprehensive marketing strategies that align with the company’s overall business goals
Lead the development and execution of brand, digital, and demand generation campaigns
Provide leadership, mentorship, and direction to the marketing team, ensuring alignment with the company’s vision and mission
Market Research and Analysis
Conduct market research to identify trends, customer needs, and competitive insights
Utilize data-driven insights to refine and improve marketing efforts and track key performance metrics
Lead and manage the analysis of marketing data to measure ROI and continuously optimize marketing programs
Brand and Content Strategy
Oversee brand development and positioning, ensuring consistency across all channels and customer touchpoints
Lead the creation of compelling content that engages target audiences and builds brand authority
Foster collaboration with product, sales, and customer success teams to create unified messaging
Digital Marketing and Technology
Drive digital marketing initiatives, including corporate website, SEO, SEM, email marketing, social media, and paid advertising campaigns
Stay on top of emerging market technologies, platforms, and trends, ensuring the company remains at the cutting edge of digital marketing
Talent Management and Collaboration
Lead, inspire, and develop a high-performing marketing team
Build and nurture relationships with key stakeholders within the organization, including sales, product, and leadership teams
Establish clear goals, KPIs, and performance metrics to measure team success
Budget and Resource Management
Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum impact
Monitor and report on campaign performance, providing strategic recommendations based on outcomes
External Partnerships
Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives
Represent the brand at industry events, conferences, and meetings
What you get from us:
Extended healthcare benefits available after probation.
Opportunity to work for a large, growing company with room for promotion.
An RRSP matching plan.
3 weeks of paid vacation.
Competitive compensation package.
What we need from you:
Bachelor’s degree in Marketing, Business Administration, or related field required; Master’s degree preferred.
7+ years of progressive experience in marketing, including 3+ years in a leadership role.
Strong strategic thinking and analytical skills, with the ability to develop and execute marketing plans that drive business results.
Demonstrated success in managing and motivating teams to achieve goals and deliver results.
Excellent communication and interpersonal skills, with the ability to build relationships and influence. stakeholders at all levels of the organization.
Proficiency in digital marketing tools and platforms, including marketing automation, CRM, and analytics tools.
Experience in B2B marketing preferred, with knowledge of enterprise software or technology industry a plus.
Creative thinker with a passion for innovation and a willingness to experiment with new ideas and approaches.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects and priorities simultaneously.
Why Universal Group?
The Universal Group is driven by our purpose to provide Peace of Mind to both our clients and team members. Our people embrace our core values of being ‘Passionate, Authentic, and Driven’ in everything we do and in every decision we make every day. They are the fabric of who we are and, without question, the reason for our success and continued growth.
The safety of our team members and the public is what drives us every day.
The Universal Group is an industry leader in traffic control services, traffic management planning, traffic equipment supply, landscaping, temporary labour and occupational health and safety training. We are a one-stop shop, as our full suite of services ensures that we can manage projects from conception to completion.
For more information about the company, please visit our Indeed Profile!
Our Commitment to Diversity
The Universal Group is an equal-opportunity employer committed to diversity and inclusion in the workplace.
We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.
Apply today; we can’t wait to hear from you. Come grow with us!
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