The Media Buyer provides counsel to the Media Planners and client teams regarding marketplace rates and conditions, drives the buying and negotiating process for assigned clients and ensures a high quality of execution. This is a 360 media investment role which means the job requires developing, executing and reconciling both digital and broadcast go-to-m.arket recommendations.
This role within the Trading Team works closely with media vendors to bring our media plans to life. Working in conjunction with our Media Planners, this function is responsible for the negotiating and purchasing of media real estate – an integral part of capturing our client’s vision to reach an intended audience – and delivering the best outcomes for the company and our clients.
Key Accountabilities:
Client and Internal Partnership
Be a point of contact for clients, and lead client status calls; presenting insights, post wraps, optimizations and other findings to clients
Liaise with the planning team to deliver the digital portion of the overall strategy - Provide Digital market research/insight and POVs
Delivering Management
Provide/oversee go to market insight, select vendors/sites and provide rationales on these sites, acting as a connection point for vendors/partners
Partner with the Manager in development of communications with planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc.
Take an active role in coordinating all reporting with planning and analytics
Provide and obtain information and intelligence from Mindshare and GroupM Trading leadership to be presented to planning team and clients when appropriate
Accurate and timely vendor invoice approval and budget reconciliation
Job Requirements:
College diploma or Bachelor’s Degree, preferably in advertising, marketing, business administration or communications, or equivalent experience
Microsoft Office: Excel, Word, PowerPoint, Outlook
Proficiency with media tools (i.e. Prisma, Mediaocean) and 3rd party syndicated research resources (ComScore and Numeris)
Excellent verbal and written communication skills; strong presentation skills
Excellent organizational and time management skills; proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects
Ability to foster collaborative relationships with other cross-functional teams
Strong leadership, customer service and communications skills
Comfortable with ambiguity - flexible and adaptable with a willingness to learn and assist wherever needed
1-2 years of relevant media experience, digital strategy/buying or planning preferred
