GroupM is the world’s leading media investment company responsible for more than $60B in annual media investment through agencies Mindshare, EssenceMediacom and, Wavemaker. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Mission: People at GroupM are driven by a love of media. We strive to make advertising work better for people.
Overview:
In this position you will be responsible for managing the execution of influencer marketing campaigns across a wide range of clients. Campaigns span across a variety of platforms (IG, TikTok, Snap, YouTube, Pinterest, etcetera) and a wide range of verticals (lifestyle, fashion, travel, sports, tech, etc).
Your Impact:
Lead the development of influencer campaign proposals including content strategy/concepts, identification of KPI’s and measurement plans
Researching influencers to build rosters for client approval (using internal influencer platform)
Influencer outreach and contract management
Managing execution of influencer programs including day-to-day communication with influencers and clients
Managing quality control and accuracy of influencer-produced content against the brief
Monitoring content posting to ensure everything in market according to schedule and brief
Working with internal paid social team for paid amplification
Develop and maintain workback schedules and status reports
Monitor budgets and track spending
Gather, distribute, and file all creative assets, style guides, etc.
Track deliverables and chase deadlines
Compile post-campaign reports
Keep up to date on the latest trends and news in influencer marketing
Your Skills and Behaviour:
Energetic and results-oriented individual with drive to get things done
Excellent communication skills both written and verbal, with the ability to communicate with impact and effectiveness
Proficient in PowerPoint—able to build creative and visually impactful slides that creatively and coherently articulate ideas
Ability to navigate client relationships
Client service oriented
Take pride in your work and delivering high-quality service to clients
Team player willing to support others to drive success for each other and the team as a whole
Exceptional interpersonal skills, and relationship management skills
Highly organized with exceptional project management skills
Strong ability to multi-task
Impeccable attention to detail - nothing leaves your desk without a thorough review
Culture Building:
Contribute to foster a culture of inclusivity within the team and the agency
Contribute to foster a team culture which is creative, and results-driven with a focus on executional excellence
Lead and inspire others
Your Education and Experience:
Minimum 2 years’ experience in influencer marketing with a proven track record for delivering executional excellence
Understanding of social advertising and distribution tactics across Meta, TikTok, YouTube, Snapchat, Pinterest
Fluency in French considered an asset
Post-secondary education
GroupM and its affiliates wholeheartedly embrace and celebrate the values of diversity, inclusivity, and equal opportunity. Our unwavering commitment lies in assembling a team that encompasses a rich tapestry of backgrounds, perspectives, experience, and skills. As a global media agency network serving clients across the world, we recognize that our true strength lies in our inclusiveness. It is integral to our collective ability to create exceptional work. Hence, we encourage applications from all background, communities and industries
If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
