About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
The Role
TripleLift is hiring a Country Manager for Canada to join their North American Management team. The Country Manager CA is a highly strategic and visible position within the company and will deliver first-class sales leadership for the North American Sales organization. Reporting to the SVP, North American Sales, they will design and deliver the vision, strategy and execution that drives exceptional flywheel growth for publishers through advertisers/agencies and DSP partnerships. An empathetic and analytical sales leader, with a decade of experience operating at this level, they will have a significant network of agency leadership, direct advertisers and/or DSPs. They will have an intimate knowledge of how to lead, coach, and mentor a sales team, using input and output metrics. This leader is adept at training and motivating sellers, building go-to-market strategies for the Canadian ad market, and forecasting/delivering against sales targets. They ideally have practiced Media Selling (inclusive of CTV and/or Retail Media) and/or Tech selling in a Media environment (DSP, SSP, Adserving, DMP/CDP, etc).
The Country Manager CA will be responsible for supporting new and existing business across the entire Canadian market, creating an actionable plan of execution for account prioritization, and selling TripleLift’s full suite of programmatic and managed service solutions - inclusive of Native, Display, CTV, Video and Data. The best candidate brings C-level relationships with them to the table, and is comfortable presenting at both a tactical and strategic level; all the while evangelizing, educating and influencing agency key decision makers.
The Country Manager will be a player/coach with at least one other seller reporting to them initially. This person will be Triplelift’s leader on the ground in Canada and will be in charge of the team’s management, target setting and career monitoring. Additionally, the Country Manager will be involved in our Publishers business monitoring its health by working closely with our Publishers Revenue Team.
Responsibilities:
Establish and grow relationships with Senior / Executive HoldCo agencies, key advertisers, trading desks and DSP contacts
Territory Leadership - creating team goals, OKRs, hiring, overseeing team training
Lead sales and business development activities for all major HoldCo agency accounts
Designing and driving the Vision, Strategy, Execution and Metrics for new business generation, revenue retention, key account growth and product diversification
Negotiating and structuring trading agreements that drive client adoption of TripleLift's product portfolio and achieves revenue growth, across Native, Display, Instream, CTV
Driving maintenance of team’s sales pipeline, accurately and effectively forecasting monthly and quarterly sales, and providing pipeline analysis to inform leadership and course correct to goals
Influencing Product Roadmap prioritization with the CRO and CPO
Influencing GTM strategy with our CMO and CPO
Meet/exceed quarterly and annual revenue goals according to sales plan
Establishing and growing relationships with senior-level decision-makers within the largest independent agencies and holding companies
Attending industry events, networking effectively, speaking with confidence as a representative of TripleLift
Presenting TripleLift's solutions to key decision-makers within holding companies, agencies and top 100 brands
Qualifications:
Experience selling into an agency holding company
10+ years of experience leading a national organization in the Digital Advertising industry
Significant business-development experience, including leading pitches
Deep understanding of the agency landscape and how to identify who really has influence
A prodigious agency rolodex (executives, discipline leads and account leads) and stellar market reputation
Experience in a highly dynamic, rapidly changing start-up environment
Peerless communication and presentation skills
Ability to think around the corner and anticipate publisher, advertiser and agency needs
Ability to influence and communicate with cross-functional internal teams
Solid understanding of digital advertising including SSP-DSP dynamics, CTV, programmatic landscape, and general sales process
Motivated team leader who consistently strives to exceed goals and push expectations
Comfortable taking ownership of projects and showcasing key accomplishments
Strives for continued learning opportunities to build upon craft
Excellent communication and interpersonal skills
Excellent organizational skills and attention to detail
Ability to work individually and collaboratively
Ability to work under pressure and multitask in a fast-paced start-up environment
Ability to accept feedback and constructive critique positively
Extremely strong and demonstrable work ethic
CTV or Retail Media experience is a plus
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Life at TripleLift
At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.
Learn more about TripleLift and our culture by visiting our LinkedIn Life page.
Diversity, Equity, Inclusion and Accessibility at TripleLift
At TripleLift, we believe in the power of diversity, equity, inclusion and accessibility. Our culture enables individuals to share their uniqueness and contribute as part of a team. With our DE&I initiatives, TripleLift is a place that works for you, and where you can feel a sense of belonging and support. At TripleLift, we will consider and champion all qualified applicants for employment without regard to race, creed, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, gender expression, genetic predisposition, veteran, marital, or any other status protected by law. TripleLift is proud to be an equal opportunity employer.
Learn more about our DEI efforts at https://triplelift.com/diversity-equity-and-inclusion/
Privacy Policy
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TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.
