Employer: VaynerMedia Canada Inc.
Position: Senior Media Buyer
Terms of Employment: Full-time / Permanent
Location: Toronto, Ontario
Employment Address: 150 York Street, Suite 1702, Toronto, Ontario M5H 3S5
Hours of Work: 40 hours/week
Language: English
Benefits: Eligible for discretionary bonuses and/or salary increases in accordance with company policy. Eligible for Life Insurance, AD&D, RRSP, Private Medical, Dialogue and Dental and Health coverage.
Salary: $ 71,500 CAD / year
On behalf of a digital agency, the Media Buying team ensures that the execution of media plans is running smoothly, aligns with client goals and expectations, and is ultimately successful. As a Senior Media Buyer, you will be responsible for placing campaigns across various digital platforms, developing media buying strategies, and forecasting media spend to deliver against campaign goals.
Duties:
Identify, problem-solve and find strategic ways to transform complex data into comprehensible information to meet business objectives
Formulate and apply modeling and optimizing methods to interpret data
Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded
Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement
Responsible for consistently working to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients
Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management
Begin to develop relationships with the existing clients to be able to answer questions, provide clarity, etc.
Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights form campaign reports to optimize performance
Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.
Assess requirements of a campaign and develop specifications to achieve goal (i.e allocating media spend dollars to track for campaign – ensure we’re not overspending)
Frequent optimization recommendations, campaign monitoring in-platform and adjustments, to maximize KPI output
Oversee trafficking process for Media Analysts, resolving issues as they arise and ability to adjust processes in partnership with Analytics
Assist in the training and development of new and existing Media Analysts on the team
Establish any logistics schedules, monitor progress and contact clients with manager to resolve any problems
Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded
Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management
Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement
Frequent optimization recommendations, campaign monitoring in-platform and adjustments, to maximize KPI output
Assist in the training and development of new and existing Media Analysts on the team
Requirements:
BA/BS degree is required
Minimum 1 year experience as a Media Buyer within a digital agency and/or entrepreneurial street card
Advanced skills in Excel including pivot tables, V-Look Ups, and macros (both in G-Suite and Microsoft)
Experience across buying/biddable platforms in any of the following:
Social: Facebook/Instagram, twitter, Snapchat, Pinterest, LinkedIn, TikTok
Amazon (AMS, Amazon DSP, AMG)
Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
Publisher/Partner Direct
Connected TV/OTT (Roku, Hulu, etc.)
Digital Audio (Spotify, Pandora, etc.)
Paid Search (Google, Bing, Amazon)
Experience working with analytics, attribution and measurement systems. Including but not limited to:
Google Analytics
MOAT/IAS/Double Verify
Nielsen/Millward Brown/Oracle Measurement
Experience working with attribution partners
MTA: VIQ, Neustera
Foot Traffic: Placed, 9th Decimal, PlaceIQ
Call Attribution: Dialogtech
You live for today’s digital and mobile consumer, are driven, hungry to succeed and always looking to learn more
You want to have an impact and are passionate about the work you do
You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies
You thrive in a dynamic, fast paced, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically
This position will be required to come into the office two days a week.
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