Let us welcome you home.
Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.
Our Vision: For every person to feel at home.
This is truly supported by our credo. “Let us welcome you home.” All of us here feel it is an honour to work with our residents and we advocate a resident-centered approach where the Resident, is the focus of all our endeavours.
We are seeking a dynamic and highly organized Marketing Manager to be a key partner with the Director of Marketing in driving lead generation, achieving growth targets, and executing impactful marketing initiatives. This role involves overseeing all marketing activities, including managing a team, developing multi-channel campaigns, and leading branding efforts for our parent brands. You will act as the primary liaison with our external agency, manage projects for over 30 communities across Alberta and British Columbia, and handle marketing budgets and new community onboarding. The ideal candidate will embody Optima Living’s cultural values and contribute to a collaborative, inclusive, and compassionate work environment.
The individual will embody the cultural values of Optima Living, fostering a collaborative, inclusive, and compassionate work environment that reflects our commitment to both residents and team members.
Please note this position is a Maternity Leave position for 12-15months
Key Responsibilities
Lead Generation & Strategy: Develop and execute data-driven lead generation strategies that drive measurable growth. Ensure marketing initiatives are aligned with sales objectives and that the team consistently meets or exceeds performance targets.
Team Leadership & Development: Lead and mentor a team of marketing specialists, coordinators, and co-op students, fostering a high-performance culture focused on accountability, creativity, and results. Ensure professional development and continuous learning within the team.
Campaign Leadership: Oversee the planning, execution, and optimization of integrated marketing campaigns across digital, print, social, and event-based platforms. Prioritize initiatives based on impact and ROI to ensure resources are effectively allocated.
Brand Leadership: Direct branding initiatives for Optima Living's parent brands, ensuring consistency in brand messaging, visual identity, and strategic positioning across all marketing channels. Experience in brand management or rebranding is an asset.
Budget Creation & Management: Develop, manage, and track marketing budgets for over 30 communities, ensuring fiscal responsibility and efficient use of resources. Maintain financial oversight of marketing activities, ensuring alignment with broader business goals.
Project Management & Timelines: Demonstrate strong project management skills, including creating and managing work-back schedules and timelines for all tasks. Ensure that key milestones and deliverables are met to prevent any tasks from falling through the cracks.
Agency & Vendor Management: Serve as the primary contact for external marketing agencies and vendors, ensuring deliverables are aligned with brand standards, timelines, and budgets. Craft detailed and effective agency briefs that set clear expectations and drive agency performance to maximize outcomes for campaigns and projects.
Acquisitions & Community Onboarding: Support the acquisition of new communities and their onboarding into Optima Living’s marketing programs. Ensure smooth transitions and consistent brand integration during these critical phases.
Project Management & Execution: Lead and manage complex marketing projects from concept to completion, ensuring cross-functional coordination, adherence to timelines, and successful execution. Ensure smooth and timely communication with communities across Alberta and British Columbia.
Data & Performance Analysis: Track, analyze, and report on marketing performance across all channels. Use insights to optimize campaigns and strategies, ensuring continuous improvement and alignment with business goals.
Stakeholder Communication: Maintain strong communication with internal stakeholders, including leadership and cross-functional teams, ensuring transparency and collaboration on key marketing initiatives. Exhibit strong written and spoken communication skills to facilitate clear and concise messaging across all levels of the organization.
Qualifications & Experience
Bachelor’s degree in Marketing or Business or a related field.
5+ years of progressive experience in marketing management, including proven success in lead generation, campaign execution, and budget management.
Strong leadership and team development experience, with a focus on driving results.
Demonstrated ability to manage multi-channel campaigns, branding projects, and external agencies.
Exceptional organizational and project management skills with a proven ability to manage multiple projects simultaneously, ensuring timely completion and thorough follow-through on all tasks.
Experience with brand management or rebranding, including contributing to brand development or revitalization projects, ensuring consistent messaging and visual identity across channels, is highly valued.
Proficiency in project management, including creating detailed work-back schedules, timelines, and ensuring task completion.
Ability to write clear, comprehensive agency briefs that guide external partners effectively.
Experience creating, managing, and tracking marketing budgets for multiple business units or communities.
Proficiency with marketing tools and platforms (CRM, analytics tools, etc.) and a data-driven approach to decision-making.
Conditions of Employment:
Clear Police Information Check
Some Travel Required
As a valued team member with Optima Living, you will enjoy top tier benefits and perks such as:
Market Competitive Compensation Package: Pay range progression based on your length of service and performance.
Health Care Benefits: Employer paid health benefits for you and your family, including vision care, dental care, paramedical, travel insurance and health spending account.
Career Progression: Opportunities for advancement in career and professional development, ongoing educational and learning opportunities.
Other Benefits: We provide a comprehensive package designed to meet the diverse needs and life stages of our employees by providing an employer matching RRSP program, Employee and Family Assistance Program and Life Insurance.
Work Life Balance: We offer exceptional vacation entitlements, paid sick time and additional paid days off.
Flexible Working Style: Ergonomic workspace solutions such as sit/stand desks, coworking/open office spaces, flexible start and end times - empowering you to find a convenient workspace to help you stay focused, collaborative and productive, no matter where you are.
Teambuilding and Social Events: We love to spend time together as a team, and we believe a culture based on mutual support and teamwork is the best way to “welcome you home.” As a member of our team, you will enjoy planned indoor/outdoor fun activities, our Shining Stars Employee Recognition Program, and opportunities to be involved in social fund-raising events throughout the year which celebrate our mission, vision and values.
