Job Category: Marketing & Communications Pay Grade Range: $49,335.00 - $115,115.00 Disclaimer: The base salary range represents the low and high end of Altus Group’s “Pay Grade Range” for this position in the primary work location. Actual hiring salaries will vary depending on factors including but not limited to work experience, and geographic market data for the role. The Pay Grade Range listed above does not reflect Altus Group’s total compensation for employees. Other rewards may include an annual bonus, flexible work arrangements, and region-specific benefits. Unlock your Altus Experience! If you’re looking to advance your career in data analytics, expertise, and technology for the rapidly growing global CRE market, there’s no better place than Altus Group. At Altus, our work is purposeful. Every day, our employees drive impact, innovate, and shape the global commercial real estate (CRE) and PropTech industry. Our people-centric culture empowers you to deliver in a high trust, high performance culture, surrounded by an inclusive team that’s collaborating to modernize our industry. We invest in our people with training and growth opportunities designed to propel you further in your career while providing a flexible and progressive workplace that reflects our values and teams. The Opportunity: Altus Group is seeking a results-oriented, creative and analytical Product Marketing Lead to drive growth and brand recognition for our technology products and expert services. The Product Marketing Lead will be a key driver in shaping the messaging and positioning of Altus products and services to drive success in sales and marketing. As the voice of the market and enabler of sales effectiveness, this role helps drive effective and thoughtful product launches, marketing campaigns and sales enablement programs. The product marketer must balance knowledge and insight into the market and competitive landscape, detailed analysis of customer priorities, and broad knowledge of Altus Group solutions. This role will collaborate closely with Sales, Research, Product and G2M leadership functions to develop and execute marketing strategies designed to respond to specific client needs and market trends. Key Responsibilities: Stakeholder management – work closely with Product, Sales, Research, other Marketing functions, and G2M leaders on analyzing client needs, competitive landscape, market trends, and alike to shape product strategy and positioning Market research – Own the synthesis of client and competitive intelligence to inform the strategic direction of Altus products and services Product strategy and positioning – Develop a deep understanding of Altus capabilities and develop a messaging and positioning framework to support its G2M and expansion strategies. Ensure positioning and messaging resonates with our target customer personas. Leverage performance KPIs (across Marketing and Sales) to optimize messaging and drive more impactful marketing initiatives Campaign delivery and performance – Partner with other marketing functions to develop campaigns that activate the target customer segments and communicate the curated value propositions that will drive sales and retention Sales enablement – Partner closely with sales enablement colleagues to develop necessary marketing and sales enablement assets, including factsheets, case studies, pitch decks, one-pagers, battle cards, and whitepapers to drive customer acquisition Brand – Be a brand ambassador, developing messaging that adheres to our brand guidelines Key Qualifications: 5+ years of B2B marketing experience, with at least 3 years focused on product marketing Background in commercial real estate (CRE), fintech, B2B SaaS, financial services (M&A, alternative investments and/or capital markets) Strategic thinking with a strong understanding of marketing principles, practices, and techniques Experience influencing outcomes with strong communication and presentation skills Exceptional written and verbal communication skills – must have experience crafting and evangelizing product messages, developing creative product marketing content, and presenting to internal teams and customers Demonstrates high level of personal credibility Ability to work collaboratively and build relationships with all levels within an organization Strong analytical background with proven experience using performance and market data to evaluate business challenges and develop solutions Ability to travel within NA and EMEA #LI-Hybrid What Altus Group offers: Rewarding performance: We are pleased to be able to provide employees competitive compensation, incentive and bonus plans, and a total rewards package that prioritizes their mental, physical and overall financial health. Growth and development: As a destination for top industry talent, we’re investing in you to meet the evolving needs of our clients and deliver on your professional goals. Our Altus Intelligence Academy offers over 150,000 hours of learning materials catering to diverse stages of an employee’s career journey. Flexible work model: We’re modernizing our employee programs to reflect the new world of work. Our Activity-Based Work model provides you with flexibility to align your work location to the work being performed - office for connecting and collaborating, and remote for focused work. Altus Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted and valued. We provide an atmosphere free from barriers to promote diversity, equity, and inclusion, and encourage equal opportunities for all employees. We’re seeking candidates with diverse experiences and provide accessible candidate experiences throughout the selection process. If you need accommodation, please contact us at accessibility@altusgroup.com or +1 888 692 7487. We appreciate all applicants who take the time to apply to Altus Group. Please note that only those who are selected to move forward in the process will be contacted. Thank you. If you’re looking to advance your skills and career in data, advice, and technology for the rapidly growing global commercial real estate (CRE) market, there’s no better place than Altus Group. With 2,700+ employees worldwide, operating in 16 countries across 3 continents, Altus’ offer to our clients starts with you. Our work is purposeful. We work with the most influential CRE firms around the world providing you exposure to some of the most significant CRE and prop tech mandates, and importantly, shaping the modernization of our industry. At Altus, we believe in: - A high trust, high performance culture - Maintaining lots of whitespace and room to make your mark - Flexible work arrangements that empower you to deliver your greatest performance This is why we offer boundless opportunities in a rapidly growing global business, mentorship from the best and brightest in the industry, free access to our Altus Intelligence Academy, and the chance to work with the best data sets, tools and technology in the industry. That’s the Altus experience. We want to hear from you. We’re growing fast – come join us! Careers at Altus Employee Referral Program Are you being referred to one of our roles by a current Altus team member? If so, ask your connection at Altus Group about using our Employee Referral process! Every day, Altus employees drive impact, innovate, and shape one of the biggest markets, committed to our mission of delivering the most impactful asset and fund-level intelligence. Our modernized work approach drives a high trust, high performance environment where you’ll be able to shine. Altus Group is an equal opportunity employer committed to fostering an inclusive and accessible work environment and does not discriminate on the basis of any legally protected status or characteristic. Altus reasonably accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required by contacting us at accessibility@altusgroup.com or 416-641-9500.
