Amazon Ads is the digital advertising arm of Amazon and one of our fastest
growing businesses. We operate at the intersection of commerce, entertainment
and advertising, offering unique advertising products (Sponsored Products,
Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon
Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array
of unique creative, format and measurement solutions. We offer advertisers
premium brand placements on our owned and operated properties, including Prime
Video, Thursday Night Football, FreeVee, Twitch, and FireTV, as well as on
third-party publishers via Amazon Publisher Services.
We start with the customer and work backwards in everything we do, including in
advertising. We believe that advertising, when done well, enhances the customer
experience with delightful discovery for consumers and compelling performance
for advertisers. The insights we deliver to advertisers and their partners
enable them to build unique connection with consumers, from first discovery to
loyalty in a unique and compelling way versus any other media platform at scale.
We seek a seasoned contributor to join the WW Video Strategy and GTM Team. This
role will report directly to the Head of WW Video Go-To-Market and contribute in
developing the unified go-to-market strategy and strategic execution for
advertising solutions across Amazon video and streaming properties globally.
He/she will partner with the broader WW and regional GTM teams, helping to set
the total Video strategy.
This is an exciting opportunity to be part of a fast growing and entrepreneurial
organization, bringing innovation and growing adoption of Amazon Video Ads. In
particular he/she will:
• Drive the CA vision, value proposition, programs, planning, and packaging
solutions to grow our video GTM approach across all video properties
• Drive adoption of Amazon’s video advertising offerings, including business
management in support of Video org goals around revenue, product adoption,
advertiser maturity advancement, etc.
• Work directly with regional Video Sales Specialist and sales team via sales
enablement and demand generation strategies to achieve our revenue and adoption
targets
• Develop the CA end-to-end strategy for positioning, pricing, packaging, and
planning of Amazon’s STV advertising offerings, working alongside WW GTM
• Aggregate VOC and partner with WW GTM to drive video solutions for customers
and growth for Amazon; produce stack-ranked set of sales priorities, and
influence requirements, roadmap decisions and trade-offs
• Partner with Ads Marketing on Video Sales and Marketing narratives
• Work with the WW GTM team to customize the macro global strategy to the CA
market
• Assist in regional training development for sales enablement execution
Key job responsibilities
The ideal candidate will possess a revenue and strategic leadership background
within video and STV that enables them to drive a comprehensive go-to-market
strategy around how Amazon approaches video advertising. This leader will
partner cross-functionally across leaders within Amazon’s video properties, and
work closely with Sales to drive revenue growth in this segment.
DESIRED QUALIFICATIONS
• A self-starter with demonstrated ability to think strategically and
analytically about sales, business, product, and technical challenges with the
ability to build and convey compelling value propositions and work
cross-organizationally to build consensus
• A strong track record in developing and launching go-to-market strategies
within streaming and video
• Experience working with Product teams for roadmap decisioning and packaging
• Experience working with content creators and show-runners to develop
advertising opportunities
• Ability to quickly assess current high-potential opportunity and articulate a
compelling vision for the existing teams to rally around and organize to deliver
• Track record of building programs, such as joint business plans, commercial
agreements, inventive structures, and service offerings
• Proven track record of working with customers to introduce new products,
develop market fit, and help the broader organization scale sales of the
solution
PROFESSIONAL LEADERSHIP TRAITS
• Exhibits excellent business judgment
• Has relentlessly high standards
• Thinks strategically, but stays on top of tactical execution
• Utilizes creative, innovative thinking
• Thinks big and has convictions
• Is action and results oriented
• Is highly analytical and structured
