Job Description: We’re looking for a strategic and hands-on Ad Monetization Senior Manager to lead and optimize our digital advertising revenue. This role will be responsible for developing and executing strategies to maximize the value of our display ad inventory through direct and programmatic selling and define new growth areas to increase value of our digital properties for clients by identifying monetization opportunities for new content, ad formats, and channels. You’ll work closely with our ad operations vendor, sales, and analytics team to execute the strategies you develop and ensure success of the campaigns we run. This is a critical, high-visibility role responsible for driving growth in a new area for the company. What You'll Do: Ad Monetization Strategy & Execution: Optimize selling digital display ad inventory for direct and programmatic deals by maximizing fill rates and price. Define and execute on growth areas to maximize ad inventory value through new ad formats, content, and pricing/packaging. Programmatic Business Strategy: Be the business partner to develop the go-to-market and operational plans to run programmatic ad selling. This includes supporting SSP relationships, Prebid and ad server setup (e.g., Google Ad Manager), and continuously optimize partner performance and auction dynamics Ad Operations Oversight: Supervise an external ad ops vendor to ensure accurate trafficking, QA, campaign delivery, and technical implementation. Revenue Reporting & Insights: Monitor revenue metrics, analyze performance by demand partner and ad unit, and deliver actionable recommendations. Partnership & Deal Support: Collaborate with internal teams and external partners to support PMP deals, direct campaigns, and new monetization opportunities. What You'll Bring: Bachelors Degree Google Ad Manager Certification, IAB Digital Media Sales or Ad Operations Certification 10+ years of experience in digital advertising, with a focus on ad monetization, sponsorship sales support, or ad operations management. Strong working knowledge of ad tech platforms (Google Ad Manager, SSPs, order management systems like Operative/Prisma) and key digital media metrics (CPM, viewability, eCPM, fill rate). Proven experience developing and optimizing a programmatic advertising offering, including SSP onboarding, floor pricing strategy, inventory packaging, and revenue optimization. Analytical skills to interpret performance data and recommend revenue-driving optimizations, combined with attention to detail in trafficking, campaign QA, and vendor management. Excellent communication, project management, and cross-functional collaboration skills, with the ability to drive Phreesia is a fully remote company; however, candidates located in ET and CT regions are given priority in the hiring process. Who We Are: At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care. Phreesia cares about our employees by providing a diverse and dynamic work environment. We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit! Top-rated Employee Benefits: Remote First: 100% Remote work + home office expense reimbursements+ monthly reimbursement for cell phone, internet and wellness. Top of market rewards: Competitive compensation Take time when you need time: Flexible PTO + company holidays Top class healthcare benefits: Variety of healthcare benefits for you and your family (and your pets!) starting day one Care about your families: Generous top-up for parental leave benefits Support personal development: Continuing education and professional certification reimbursement Connecting in person: Various offsite events and activities for team to connect and meet in person, to support team building and engagement. Giveback to community: Local in-person volunteer events, and give back programs to our communities. Recognition and perks: We have a company wide recognition tool (Phireworks) to celebrate milestones, recognize achievements and strengthen your bond with your teams. You can accumulate points and redeem them for a wide catalogue of items! Diversity and inclusive environment: At Phreesia, all employees are encouraged to bring their authentic self to work, feel supported and perform at their best. We have a variety of Employee Resources Groups (ERGs) which bring together individuals from a wide range of backgrounds, experiences and perspectives, and seek to foster a sense of shared community and empowerment for employees who share a common social identity, such as gender, race, ethnicity, and sexual orientation. Opportunity to join an Employee Resource Group. Learn more here: https://www.phreesia.com/workforce/ We strive to provide a diverse and inclusive environment and are an equal opportunity employer. At Phreesia, we’re transforming the patient experience and giving healthcare organizations the capacity to do more—and we need smart, innovative problem-solvers to help us get there. Phreesians have a wide range of backgrounds—you don’t need to be a healthcare expert or a technology geek to succeed on our team. We’re looking for talented, diverse individuals who want to make a difference in healthcare.
