As a Demand Generation Specialist, you will be responsible for planning and executing customer-focused campaigns aimed at generating leads and targeting accounts for our sales teams. Leveraging a variety of tactics such as email, internal and external events, webinars, and social media, you will work closely with cross-functional teams to develop and optimize multi-channel programs. This role requires a creative thinker with strong execution skills and a data-driven mindset.
This is a hybrid role with 2 days in the office in Markham.
Address: 25 Royal Crest Ct #100, Markham, ON L3R 9X4, Canada
What You'll Do:
Collaborate closely with Sales and Marketing stakeholders to devise strategies and content for tailored lead generation programs and campaigns.
Execute plans based on financial contributions from partners to sponsor campaigns and furnish them with detailed reports.
Draft and execute creative briefs, specifying measurable objectives, target audiences, messaging, marketing channels, and calls to action.
Collaborate with internal and external stakeholders to ensure successful event planning and execution.
Organize and facilitate webinars, liaising with speakers to ensure seamless presentations.
Engage with sales teams to gather insights and optimize lead conversion into qualified opportunities and pipeline.
Proactively manage the marketing calendar, coordinating inbound and outbound marketing initiatives.
Define measurable KPIs and meticulously track marketing programs against targets, adjust campaigns based on insights and share outcomes with stakeholders.
Performance Measures and Accountabilities:
Set objectives for each major quarterly initiative.
Set and manage budgets for all initiatives, ensuring cost-effective execution while adhering to financial constraints.
Monitor performance against the annual campaign gross profit target.
Achieve positive returns on investment for partners.
Preferred Characteristics:
Self-motivated and independent.
Strong team player.
Exceptional execution skills with acute attention to detail.
Innovative thinker, proactively suggesting improvements.
Proficient in time management and multitasking.
Data-driven mindset, leveraging analytics to inform decisions.
What You'll Need:
Take full ownership, manage, and be answerable for projects.
Ability to juggle multiple projects simultaneously, meeting deadlines and budget constraints.
Capacity to work independently and collaboratively across functions.
Hands-on, get-the-job-done attitude.
Sense of urgency, keen attention to detail, adept at prioritization, and adaptable to change.
Demonstrated ability to collaborate and partner effectively with key stakeholders.
Strong analytical and problem-solving capabilities.
Track record of delivering results measured in leads, pipeline growth, and revenue.
Education/Experience:
Bachelor's Degree, preferably in Business or Marketing.
3+ years of experience actively managing integrated marketing campaigns in a B2B setting.
Sound understanding of lead generation, CRM systems (Salesforce, NetSuite), and multi-channel marketing, including marketing automation.
Experience in crafting and implementing creative briefs.
Background in and enthusiasm for supporting sales teams.
Experience in managing multiple projects on time in a fast-paced environment.
Digitally savvy – familiar and ready to leverage a robust digital marketing mix, marketing automation, and digital demand strategies.
What We Offer:
Comprehensive health and dental (100% premiums paid by Levata), paid vacation time
Cost-reduced health club membership
Option to contribute in RRSP plan
Salary range of $70,000-$75,000 depending on experience and a 10% annual bonus
