Job Number: JR103560 Job Title: Officer, Multichannel Campaigns Department: TSHF MG - Annual Programs Job Category: Foundation Hospital Location: Centenary Site Job Type: Permanent, Full time Number of Positions: 1 Hours: Days Scarborough Health Network is a leading community teaching health network, consisting of three hospitals and eight satellite sites in Scarborough, one of the most diverse communities in Canada. Our Foundation works with generous donors, volunteers and community members to raise funds for state-of-the-art infrastructure and medical technology to support the hospital’s mission to improve lives through exceptional care. SHN Foundation is raising the profile of our hospitals through the Love, Scarborough marketing and fundraising campaign. The extraordinary success of Love, Scarborough has helped generate mass awareness, has inspired transformational gifts, and has shown needed attention onto healthcare inequity and gaps in Scarborough. The Foundation has seen tremendous growth all around (staff, events, donations, media coverage, partnership, etc.). It’s an exciting time to join the organization as we continue to build upon this momentum! Find out more about this compelling campaign by visiting lovescarborough.ca. Job Description: What you’ll be doing: With the launch of the Love, Scarborough campaign, our organization has experienced tremendous growth. As a result, SHN Foundation is recruiting for an Officer, Multichannel Campaigns. The Annual Programs portfolio currently consists of gifts under $25,000, and is the primary acquisition funnel for donors to SHN. Reporting to the Manager, Annual Programs, this role will support the activities of the direct response, monthly donors, memorial and tribute, and honour your caregiver (With Gratitude) programs. This position will help execute multichannel fundraising and donor marketing plans and would preferably come with some experience with direct mail/print execution, as well as strong digital marketing skills that will help expand our digital fundraising activities in the future, specifically in acquiring and retaining donors through digital engagement. The candidate will need strong project management, story-telling, copywriting and editing skills. This position requires a self-motivated individual who is willing to take on a variety of tasks. As the program grows, there will be opportunities to support a more diverse set of channels and content development. The ideal candidate is one that can adapt to the fit the needs of the program as it evolves. Your responsibilities: Project manage and support the execution and strategic development of direct response appeals, campaigns, and the promotion of evergreen Annual Program products, in collaboration with the Manager, Annual Programs and VP, Philanthropy. Channels include direct mail, email, paid digital, SMS, and others. Coordinate timelines and manage relationships with external vendors and internal support teams to ensure deadlines are met and delivered in accordance with briefings. Support the storytelling and development of creative materials for the direct response program, including assisting with creative briefing and, when required, the development and editing of written copy under the supervision of the Manager. Manage tasks related to the production, execution, approval process, and segmentation of direct mail, email, SMS, and paid digital conversion campaigns, as well as other products when required. Assist in executing content and audience segmentation strategies developed by the VP, Philanthropy and Manager, Annual Programs, and contribute to building a strong content pipeline. Support the identification of and expansion into of new direct marketing channels and assist in the implementation of strategies to acquire new donors. Pull post-campaign and on-demand reports; provide performance insights and key performance indicator (KPI) analysis. In conjunction with the Manager, Annual Programs, establish process, best practices, and infrastructure standards for the Annual Program. This includes processes related to both the production of print materials and evergreen programs, as well as related to the team’s digital systems. Support cross-functional teams in maintaining and optimizing digital platforms used by the Annual Program to ensure high functionality, strong donor experience, and effective conversion. Contribute to evaluating the digital performance of Annual Program initiatives, ensuring alignment with digital best practices. Ensure that donor issues and inquiries are handled in a timely manner and are escalated as required. Maintain administrative documents, including budget and invoice documents Other tasks, as required. What you bring to the position: Undergraduate degree or diploma in a related discipline. Minimum of 3 years working in a fundraising role, with experience in multichannel marketing. Experience in digital conversion is required. Experience project managing marketing and/or fundraising campaigns. Experience producing communications and storytelling narratives related to fundraising. Advanced computer skills with a working knowledge of online donation platforms (Fundraise Up, AKA raisin, etc.), web-based content management systems, email platforms, Microsoft Office, Adobe Creative Suite, file management and transfer systems. Experience with digital advertising platforms an asset. Experience developing, deploying, and tracking email campaigns Experience with google analytics, paid digital advertisement, and search marketing best practices. Experience managing print vendors and production of print materials is an asset Strong experience in interpreting KPIs and business analytics for fundraising and digital performance. Knowledge of and proficiency in Raiser’s Edge is an asset. Healthcare philanthropy experience considered an asset. Your competencies include: Proven ability to think strategically and work independently in driving new initiatives or enhancing existing programs. Excellent verbal communication skills and proven writing and editing skills to create marketing/fundraising copy for multiple mediums. Strong attention to detail and proofreading abilities also required. Detail-oriented, with strong organizational, analytical, and planning skills. What we have to offer: When you work for SHN Foundation, you join a caring and collaborative team that is invested in both your success and career development. This is an exciting time to join a growing and meaningful organization, with ambitions to make the biggest impact yet to healthcare in Scarborough. We offer an excellent package to employees, including a competitive salary and annual performance bonus, an industry-leading defined benefit pension plan through HOOPP, comprehensive benefits, and the opportunity to progress and build your career. Accommodation and Diversity Statement: Scarborough Health Network (SHN) embraces and celebrates our community’s unique multicultural heritage and diversity. SHN is an equal opportunity employer, dedicated to a culture of inclusiveness and diversity reflecting our diverse patients, staff and community alike. We are committed to fostering an environment of equity and inclusivity where every person can work and receive care safely, openly and honestly. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, nation of origin, genetics, disability, age, veteran status, marital or family status, belief system, or other factors related to one’s personal identity and/or values. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Learn more about our exciting opportunities by following SHNCareers on Instagram, Twitter, and Facebook. At Scarborough Health Network (SHN), our people are our greatest asset. They come from all over the world and bring diverse perspectives to enhance the compassionate and innovative care we provide our patients and their loved ones. We celebrate what makes people unique and believe that a safe, fulfilling and balanced work environment is just the start. We recognize and reward our teams, prioritize access to continuing education and create meaningful opportunities for growth and development. At SHN, you can enhance your career while by opening doors to new experiences and possibilities within our vibrant and inclusive community. Bring your passion to work. Start your journey today. We are proud to be an inclusive, equitable and accessible workplace, where everyone feels valued, respected, supported, and has a rich sense of belonging through our organizational drive to build and sustain an exceptional work environment where healthcare professionals can flourish both personally and professionally. Learn more about us by following SHN Careers on Instagram! SHN is proud to be recertified as one of Canada’s Most Admired Corporate Cultures™ for 2023-2024 by Waterstone Human Capital, one of Canada’s fastest-growing cultural talent management and retained executive search firms specializing in recruiting for fit and cultural assessment. We are a culture that empowers and inspires. This means everyone feels welcomed, respected, supported and valued and able to fully participate in the workplace. We are doing this through by creating awareness, providing education resources, empowering staff-led Communities of Inclusion, and providing growth and career opportunities. We are proud to offer mentorship programs to encourage collaboration and to support international employees, and our EnRoute training and career advancement programs designed to provide hands-on experience to fast-track certifications and placements in different care units. We are always in search of individuals with unique strengths to enhance the world-class care we provide to our patients within a welcoming environment. Experience why we continue to be a Greater Toronto’s Top Employer and an affiliated teaching hospital of the University of Toronto. We are proud to offer our staff comprehensive perks, including: Defined Benefit pension plan through the Healthcare of Ontario Pension Plan Comprehensive insured benefits package including health and dental benefits New Graduate Initiative Enroute Program Critical Care Sponsorship Program Employee Discount and Incentive Programs Employee and Family Assistance Program (EFAP), along with other comprehensive wellness offerings, including our Spiritual Care team of registered psychotherapists for spiritual, religious or emotional care; mental health supports; and on-site wellness rounding Recognition events Leadership Development and Learning Programs Tuition Assistance Program Please allow some time for our recruiters to review your application. We will contact those applicants who are chosen for an interview. We’re always looking for skilled, compassionate and committed individuals to join our dynamic team in providing exceptional quality care. 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