Demand Generation Manager

BrandBastion • Remote (remote, ca,gb,pt,es,br) • 4d ago

Overview

Are you a data-driven and creative Demand Generation expert with excellent communication skills who thrives on building, testing, and optimizing multi-channel campaigns? If so, we want you on our team!

About BrandBastion

The vision for BrandBastion was born from seeing how major brands struggled to manage their social media presence at scale while maintaining authenticity. Since founding BrandBastion, we've grown explosively:

Partnered with iconic brands like Netflix, Uber, Sephora, GrubHub, The North Face, Red Bull, and NARS
Integrated with Facebook, Instagram, TikTok, LinkedIn, YouTube, Trustpilot, and more
Maintained a 98%+ client retention rate
Built a global team across 16 nationalities, with legendary team retreats that bring our remote-first culture to life
Processed over 1 billion social media interactions for our clients

What you'll do as our Demand Generation Manager

You'll be at the heart of our growth efforts, driving lead generation, managing paid media, creating engaging content, and running multi-channel campaigns. Working closely with both marketing and sales, you'll help plan and execute campaigns to drive inbound demand, while also supporting outbound strategies. Your role will be essential in bringing our go-to-market approach to life, from strategy to execution.

Demand Generation Strategy

Design and execute multi-channel marketing campaigns that attract, engage, and convert high-value prospects.
Develop Account-Based Marketing (ABM) initiatives to target and accelerate key accounts.
Create compelling marketing assets—landing pages, email campaigns, and ad creatives—to support inbound and outbound efforts.

Paid Media & Performance Marketing

Own our paid media strategy across Google, LinkedIn, Meta, and emerging channels.
Optimize budgets, audience targeting, and creatives to maximize ROI and pipeline growth.
Run continuous A/B testing on messaging, landing pages, and segmentation to improve conversion rates.

Multi-Channel Outbound Campaigns

Collaborate with sales to develop outbound prospecting strategies that drive pipeline growth.
Create and implement personalized outreach sequences across email, LinkedIn, and other engagement platforms.
Use scalable tools and processes to enhance efficiency while maintaining hyper-personalized outreach.

Lead Nurturing & Sales Intelligence

Maximize every lead through a mix of email, paid retargeting, and automation to keep prospects engaged.
Implement engagement-triggered follow-ups to reach the right prospects at the right time.
Leverage marketing automation and sales intelligence tools to identify and act on real-time intent signals.

Data-Driven Growth & Experimentation

Measure campaign impact on pipeline and revenue, ensuring marketing spend drives business growth.
Experiment with new channels, strategies, and audience segments to unlock untapped opportunities.
Optimize conversion funnels and continuously refine approaches to scale impact efficiently.

Who You Are

- Demand Generation Expert – Proven experience in B2B SaaS marketing, running multi-channel campaigns that drive growth.
- Data-Driven Marketer – Obsessed with data, insights, and A/B testing to optimize performance.
- Excellent Communicator (written and verbal English) – Crafts high-converting ad copy, landing pages, and outreach messages that engage and convert.
- Strategic & Hands-On – Able to define big-picture strategies while executing and optimizing campaigns for results.
- Full-Funnel Growth Marketer – Skilled at balancing paid, organic, and outbound tactics to generate demand.
- Collaborative Team Player – Works cross-functionally with sales, marketing, and product teams to drive aligned strategies.

Requirements

3+ years of proven track record of leading demand generation campaigns in a SaaS startup or scale-up.

Experience scaling inbound marketing through paid media, SEO, email marketing, and content.
Strong understanding of ABM (Account-Based Marketing) strategies.
Expertise in paid media (Google Ads, LinkedIn Ads, Meta, etc.).
Data analysis and conversion rate optimization skills.
Proficiency in marketing automation platforms (preferably HubSpot).
Bonus: Experience using sales intelligence and outreach tools (We use ZoomInfo, Clay, and Lemlist).

Benefits