Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®. At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. Marketing Manager, PC Insurance The Manager, PC Insurance Marketing is responsible for owning the end-to-end delivery of programs that drive new customer acquisition for the PC Insurance businesses. This is an exciting opportunity to help scale our business by designing programs that combine all aspects of our business including loyalty, retail, and our industry leading brands. Our Marketing team is looking for a seasoned leader who embodies our values of: Care, Ownership, Respect, Excellence, to add to our dynamic culture and capabilities. Specifically, the role will perform the following functions: What You'll Do Own the end-to-end marketing calendar for PCI including the delivery of marketing initiatives against tightly defined key performance indicators (KPIs) focused on driving new customer growth leveraging owned and paid channels Drive the development of annual marketing plans to meet KPIs for growth by optimizing our marketing investments through collaboration with Product Management, Customer Insights, and Data & Analytics teams Evolve the marketing positioning of the PC Insurance business to achieve gains in Awareness and Consideration metrics Identify and bring data insights to life by deploying A/B testing and experimentation to continuously improve and optimize our communications strategy across owned & paid channels Work closely with both our external and internal agency partners to oversee all aspects of creative development and execution Lead efforts to pursue new acquisition channels by collaborating with internal lines of business across LCL including: PC Financial, LCL Loyalty, LCL retail banners, and Loblaw Brands. Lead efforts to develop and execute on consumer research and bring new customer insights to life in marketing programs Responsible for budget management, invoice and expense tracking Strong relationship management, collaborating with internal teams and lead / inspire agencies to execute with excellence Play a collaborative role with product to identify opportunities for PC Insurance Support ongoing and custom research projects for TMS incl IMI reporting/brand awareness Lead campaign reporting for senior audiences including QBR/MBR deck support What You' Bring: University degree with a specialization in Marketing, Business or Commerce 5+ years of related experience in a marketing communications role. Experience in financial services, insurance, or loyalty is an asset. Strong digital marketing background and experience delivering email marketing programs Creative thinker who can push agency talent to develop breakthrough creative campaigns Capable of thriving in fast paced work environment and quickly adapt to shifting industry or customer needs Ability to identify, diagnose and quickly mediate problems and issues that arise in projects, teams and activities Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing Ability to manage, prioritize and deliver/execute multiple tasks, projects and assignments effectively Strong budget management Excellent analytical and time management skills Strong organizational skills with the ability to prioritize, balance conflicting tasks and manage internal and external stakeholders Excellent verbal, written and interpersonal communication skills Speed and flexibility, moving quickly and executing to allow for continual iteration is a core competency of our team Passion for connecting with consumers and bringing to life amazing programs. Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People. If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team. We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. Please Note: Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process. #EN #SS #MARKET #ON Together, we are an organization committed to transforming the everyday banking experience, and providing our customers with the unprecedented value they deserve. We’re looking for entrepreneurial spirits to drive this vision forward, and because our business model is one-of-a-kind, our talent has to be just as unique. That’s where you come in. We will equip you with the freedom to envision, conceptualize and collaborate in a fast paced environment, and you’ll discover what it’s like to push the limits and draw on the talent of your peers. This experience empowers our colleagues on their journey every day, making our promise and vision simple. Come work for a Canadian bank that thinks differently.
