At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a Senior Marketing Associate on the Brand team, you will play a pivotal role in shaping and executing integrated marketing campaigns and initiatives that elevate PwC’s brand in the market. You’ll collaborate across functions to deliver high-impact campaigns that reflect our firm’s values, drive engagement, and support our talent acquisition goals. This role is ideal for a strategic thinker with strong executional skills, a passion for storytelling, and a deep understanding of how to build brand equity in a competitive market.Shape
Meaningful work you’ll be part of
As Brand Marketing Senior Associate you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service and operational efficiency. Responsibilities include but are not limited to:
Act as a brand guardian by reviewing and approving marketing assets to ensure alignment with PwC’s corporate visual identity, tone of voice, and messaging standards across all channels and business units
Collaborate with cross-functional teams—including design, digital, legal, and communications—to manage the timely development and delivery of brand assets, ensuring compliance with regulatory and brand governance requirements
Maintain and evolve brand governance frameworks, including toolkits, templates, and training resources, to support consistent and scalable brand application across the firm
Manage end-to-end execution of integrated marketing campaigns across digital, social, email, and paid media channels
Write and edit high-quality marketing materials, ensuring alignment with PwC brand guidelines and tone of voice
Serve as the primary liaison with media agencies, overseeing asset delivery and traffic coordination
Ensure campaign compliance with French language requirements and collaborate with QC-based marketers for approvals
Track campaign performance using tools like Salesforce Marketing Cloud
Maintain accurate campaign data, including naming conventions, UTM tracking, and performance dashboards
Contribute to post-campaign reporting and insights discussions to inform future strategies
Experiences and skills you’ll use to solve
This is a 6-month full-time contract opportunity.
PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer.
Proven experience in B2B and/or professional services marketing
Strong project management skills with the ability to manage multiple priorities in a fast-paced setting
Experience with CRM and email marketing platforms (e.g., Salesforce Marketing Cloud, Phenom)
Excellent writing and editing skills with a keen eye for detail
Demonstrated commitment to diversity, equity, inclusion, and belonging
Ability to build strong relationships and influence across teams and levels
Why you’ll love PwC
We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc
PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.
At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We’re committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.
We’re committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.
