Line of Service Internal Firm Services Industry/Sector Not Applicable Specialism IFS - Brand & Communications Management Level Senior Associate Job Description & Summary At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a Senior Marketing Associate on the Brand team, you will play a pivotal role in shaping and executing integrated marketing campaigns and initiatives that elevate PwC’s brand in the market. This role is ideal for a strategic thinker with strong executional skills, a passion for storytelling, and a deep understanding of how to build brand equity in a competitive market. Meaningful work you’ll be part of As Brand Marketing Senior Associate you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service and operational efficiency. Responsibilities include but are not limited to: Act as a brand guardian by reviewing and approving marketing assets to ensure alignment with PwC’s corporate visual identity, tone of voice, and messaging standards across all channels and business units Collaborate with cross-functional teams—including design, digital, legal, and communications—to manage the timely development and delivery of brand assets, ensuring compliance with regulatory and brand governance requirements Maintain and evolve brand governance frameworks, including toolkits, templates, and training resources, to support consistent and scalable brand application across the firm Manage end-to-end execution of integrated marketing campaigns across digital, social, email, and paid media channels Write and edit high-quality marketing materials, ensuring alignment with PwC brand guidelines and tone of voice Serve as the primary liaison with media agencies, overseeing asset delivery and traffic coordination Ensure campaign compliance with French language requirements and collaborate with QC-based marketers for approvals Track campaign performance using tools like Salesforce Marketing Cloud Maintain accurate campaign data, including naming conventions, UTM tracking, and performance dashboards Contribute to post-campaign reporting and insights discussions to inform future strategies Experiences and skills you’ll use to solve This is a 6-month full-time contract opportunity. PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer. Proven experience in B2B and/or professional services marketing Strong project management skills with the ability to manage multiple priorities in a fast-paced setting Experience with CRM and email marketing platforms (e.g., Salesforce Marketing Cloud, Phenom) Excellent writing and editing skills with a keen eye for detail Demonstrated commitment to diversity, equity, inclusion, and belonging Ability to build strong relationships and influence across teams and levels Why you’ll love PwC We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity. Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required: Degrees/Field of Study preferred: Certifications (if blank, certifications not specified) Required Skills Optional Skills Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Bonus Program Design, Business Development, Business Opportunities, Communication, Compensation Strategy, Creativity, CRM Software, Customer Insight, Customer Liaison, Customer Needs Analysis, Customer Retention, Deal Management, Embracing Change, Emotional Regulation, Empathy, Inclusion, Intellectual Curiosity, Lead Follow-Up, Lead Management, Learning Agility, National Sales Training {+ 20 more} Desired Languages (If blank, desired languages not specified) Travel Requirements Not Specified Available for Work Visa Sponsorship? No Government Clearance Required? No Job Posting End Date At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We’re committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in. We’re committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process. To learn more about inclusion and diversity at PwC Canada: https://www.pwc.com/ca/en/about-us/diversity-inclusion.html. Be a part of The New Equation. Chez PwC Canada, notre atout le plus précieux, c’est notre personnel. Et c’est en apprenant les uns des autres que nous devenons plus forts. Nous avons à cœur de créer une communauté équitable et inclusive de professionnels de la résolution de problèmes, dans laquelle chacun se sent vraiment à sa place. Nous savons que l’expérience peut prendre diverses formes et, pour nous, donner confiance au public et résoudre des problèmes importants n’est possible que si notre milieu de travail reflète la diversité de la société dans laquelle nous vivons. Nous tenons à répondre à vos besoins tout au long du processus de demande d’emploi, d’entrevue et d’embauche. Si vous avez besoin de mesures d’adaptation pour être parfaitement à l’aise, faites-le-nous savoir à l’étape de la demande d’emploi. Pour en savoir plus sur l’inclusion et la diversité chez PwC Canada: https://www.pwc.com/ca/fr/about-us/diversity-inclusion.html. Faites partie de La Nouvelle équation. Are you ready to make a difference? Want to unlock new value by applying your unique perspective and talents? You can grow exponentially at PwC. Here, you can uncover hidden talents, build lifelong relationships rooted in trust and empathy and turn challenges into opportunities for innovation. We’ll help you grow your skills through challenging, meaningful work so you can go further.
