ROLE: SEM + Retail Manager
TEAM: Media
LOCATION: Toronto (Hybrid)
Company Overview
Salt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. Our mission is to help clients and their brands earn the world’s attention through our core philosophy of Connected Creativity—a cross-disciplinary, collaborative approach to ideation and planning that unlocks the power of different perspectives.
This approach enables us to deliver new and effective solutions. Because the best results start with different ideas.
Role Overview
The SEM + Retail Manager is a data-driven, insights-led strategist and media platform expert. This individual excels in analytics, hands-on execution, and reporting, while also being a natural collaborator with strong organizational and presentation skills.
The role spans multiple U.S. accounts across the CPG, retail, and health/fitness sectors and requires comfort managing diverse client expectations simultaneously. The Manager will oversee the strategy and execution of paid media campaigns across platforms such as Google, Bing, Amazon, Walmart, and other retail media networks—managing the full campaign lifecycle from planning to optimization.
Core Responsibilities
Lead the strategy and execution of retail media campaigns (e.g., Sponsored Products, Integrated Media) to deliver measurable outcomes
Develop plans to maximize product visibility, digital shelf presence, and conversions across retailer ecosystems
Build and execute SEM and retail strategies aligned with client KPIs, including keyword planning, ad copy, and landing page optimizations
Own end-to-end campaign execution, from media planning through performance optimization
Analyze campaign performance using tools like Google Analytics and SEMrush; provide actionable insights
Continually evolve strategies through testing, innovation, and platform updates
Collaborate with internal teams and retail media networks to support campaign and merchandising excellence
Track industry trends and adapt strategies to stay ahead of the curve
Mentor junior team members and support agency-wide knowledge building in SEM and retail media
Experience & Skills
3–4+ years in media/performance marketing focused on SEM or Retail Media
Direct experience with:
Google Ads (required)
SA360, Amazon Ads, and other retail media networks
Strong communicator with excellent presentation and written skills
Highly organized, analytical, and detail-oriented
Experience managing campaigns for Fortune 50 brands
Creative and resourceful, with a hands-on attitude
Knowledge across digital channels: CRM, SEO, SEM, programmatic, mobile, social, and video
Experience with eCommerce platforms such as Shopify, Magento, or BigCommerce (asset)
Ability to work with a high degree of autonomy and navigate complex tasks using common sense and initiative
Salt’s Values
Salt of the Earth: Be kind, humble, hardworking, and collaborative
Do What’s Right: Prioritize integrity over convenience
Earn It: Value hard work and merit-based success
Make Things Better: Continuously seek improvement and innovation
Seek Different Perspectives: Embrace diverse viewpoints to inspire creativity and growth
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.
