ROLE: Media Manager
TEAM: Media
LOCATION: Toronto (Hybrid)
Company Overview
Salt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. Our mission is to help clients and their brands earn the world’s attention through our core philosophy of Connected Creativity—a cross-disciplinary, collaborative approach to ideation and planning that unlocks the power of different perspectives.
This approach enables us to deliver new and effective solutions. Because the best results start with different ideas.
Role Overview
The Media Manager is a data-driven, insights-led media strategist and platform expert with hands-on analytics, reporting, and campaign management experience. The ideal candidate will be a natural collaborator with strong presentation skills, high attention to detail, and strategic thinking.
This role spans multiple U.S. accounts across the CPG, retail, and health/fitness industries and requires someone comfortable managing the needs and expectations of multiple clients. The Media Manager will serve as a key point of contact for all things media—including Paid Social, Video, OOH, TV, and Content—and must be proficient in media planning, implementation, measurement, and performance reporting.
Core Responsibilities
Support the Media Director by leading campaign implementation, optimization, and reporting for key clients
Prepare and present integrated media plans, proposals, and performance analyses that go beyond the brief
Maintain accountability for campaign delivery and performance, ensuring consistent optimizations
Review and QA campaign setups across platforms to ensure alignment with KPIs, targeting, and budget allocation
Oversee junior team members and help manage their workflows and priorities
Collaborate cross-functionally with internal teams, agency partners, and departments to stay current on client and industry knowledge
Ensure all media planning adheres to Salt’s philosophies and processes
Lead evaluations of media opportunities, trends, and innovations for client application
Define reporting processes for clients and ensure timely delivery of campaign reports
Maintain strong awareness of client KPIs and ensure proper tracking and check-ins are in place
Manage client day-to-day planning requirements and ensure alignment with objectives
Proactively surface potential challenges or opportunities to the Media Director
Experience & Skills
3–4+ years of experience in a senior media planner or digital strategy role at a media agency
Bachelor’s degree or diploma in Marketing, Communications, or Advertising
Proficiency with Google Analytics, Search Console, Google Ads, and paid social platforms (required)
Hands-on experience with Google Data Studio or other dashboard visualization tools (required)
Traditional media experience and omni-channel amplification strategies (a strong asset)
Track record of managing campaigns for Fortune 50 brands
Strong presentation and communication skills (written and verbal)
Excellent organizational skills and attention to detail
Creative, self-motivated, and results-driven; comfortable rolling up your sleeves
Working knowledge of CRM, SEO, SEM, programmatic, mobile, social, and video
Experience with e-commerce platforms such as Shopify, Magento, or BigCommerce (asset)
Salt’s Values
Salt of the Earth: Be humble, kind, honest, hardworking, and respectful
Do What’s Right: Choose integrity over shortcuts
Earn It: Work hard, deliver results, and earn recognition
Make Things Better: Seek solutions, be curious, and drive innovation
Seek Different Perspectives: Embrace diversity of thought and experience
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.
