About us:
PurposeMed was founded in 2019 with the mission of improving access to complex care for underserved communities. We’ve grown quickly in our first few years, and now our exceptional team serves thousands of patients each month across our multiple verticals.
PurposeMed consists of three complex care business units: Freddie, Frida, and Foria, and partners with Affirming Care Pharmacy. Freddie is focused on improving sexual health through education, prevention, and treatment with a focus on the LGBTQ2S+ community—we’re the #1 rated PrEP provider in North America, serving patients in both Canada and the USA! Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment. Foria Clinic provides trans, non-binary, and gender-diverse Canadians with gender-affirming healthcare. Affirming Care Pharmacy is a specialty pharmacy with locations in Calgary, Alberta, and Mississauga, Ontario. This partnership provides our patients with an end-to-end healthcare experience, from treatment, to prescription delivery, to continuous affirming care.
We’re proud to be ranked #2 on Deloitte’s 2024 list of Canada’s 50 fastest-growing tech companies and recognized as one of Canada’s Most Admired Corporate Cultures for two consecutive years. Driven by a strong mission, our team is passionate about making healthcare accessible to those who need it most—and we make sure to have fun along the way!
Location - Remote (Canada)
Permanent, full-time opportunity
Though we have an office based in Calgary, this is a remote position that is open to candidates across Canada.
PurposeMed's office is located on the unceded and traditional territories of the peoples of the Treaty 7 region which includes the nations of the Siksika, the Piikani, the Kainai, the Îethka Stoney Nakoda which consists of the Chiniki, Bearspaw, and Good Stoney Bands, and people of the Tsuut’ina First Nation. The city of Calgary is also homeland to the historic Northwest Métis and to the Otipemisiwak Métis government, Métis Nation Battle River Territory, Nose Hill Métis District 5 and Elbow Métis District 6.
Who we hope to find:
PurposeMed is looking for a Lifecycle Marketing Manager to support the company’s Patient Engagement efforts for the Freddie brand. This role will involve strategic ownership, long-term vision setting, content planning, and execution of Lifecycle Marketing alongside collaborative stakeholders. This individual will report to the Director of Growth (Patient Engagement), and they will have a lot of opportunity to work with various cross-functional leaders within the organization.
In this role, you’ll make an impact by:
Driving Lifecycle Strategy That Improves Patient Health Outcomes: Own and evolve the Lifecycle Marketing strategy for the Freddie brand across email, SMS, push notifications, provider messages and product web-app, ensuring patients receive timely, relevant communication that supports their care.
Enhancing Personalization and Targeting to Deepen Patient Engagement: Advance our use of triggers, audience segments, and automated journeys to deliver the right message, to the right patient, at the right time, improving care adherence and long-term retention.
Running Experiments to Improve Lifecycle Performance: Build and manage a roadmap of A/B tests across Lifecycle touchpoints, implementing experiments, and sharing learnings to continuously improve performance across the funnel
Ensuring Communication Supports Every Step of the Patient Journey: Identify and fill gaps in the patient experience by developing content and campaigns that educate, reassure, and motivate action at key moments in the care journey.
Making Data-Backed Decisions to Drive Conversion and Retention: Partner with our Data team to measure campaign success, uncover insights, and use data to shape future messaging, timing and patient engagement strategies.
Collaborating Cross-Functionally to Scale Impact: Work closely with Product, Engineering and Brand and teams to support business priorities, ensuring that lifecycle communications align with our patient promise and brand voice.
We need someone who has:
2+ years of lifecycle experience, including extensive experience with Braze
The ability to empathize with and speak to our patients and ensure that each point of communication is providing clear value
A growth mindset, with the ability to ideate and execute impactful campaigns
The ability to analyze complex data sets and derive insights to inform future strategic decisions
Business sense, with an understanding of how lifecycle drives key business outcomes
Experience working within marketing regulatory frameworks (PHIPA / HIPAA would be a bonus).
Strong documentation skills
Technical experience setting up triggers, audience segments and user journeys in marketing automation tools
Experience working with content marketing and product teams to implement world-class communications
Conversion-mind copywriting experience
It would also be great if you have:
Experience owning business metrics / part of a P&L
Compensation:
$87,000 - $100,000 CAD a year
Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America.
The compensation listed above refers to a yearly base salary that may vary depending on a candidate's relevant qualifications, knowledge, competencies and work experience, and other factors including market conditions. Base pay is just one aspect of our total rewards at PurposeMed—see our other exciting benefits below!
Do you think you could be our next Lifecycle Marketing Manager? We look forward to seeing your application!
LI-Remote
Why you should join us:
Be part of a team of great people who don’t take themselves too seriously. While we’re serious about the problems we solve, we believe in having fun along the way.
Make an impact, every single day. We’re providing compassionate, affirming care to many people who have never received the proper support before.
Be confident in bringing your whole self to work. Inclusivity is core to how we take care of our patients, our teammates, and ourselves. We create spaces that are safe and affirming.
What we’re offering (based on full-time, permanent roles in Canada):
Work/life flexibility and time off:
Work flexibly within a team that’s remote friendly; we believe that work should fit around your life*
20 vacation days and a team that will remind you to use them!
Annual winter break closure
Care for your physical and mental health:
Extended medical, dental, and vision care starting on your first day of work!
8 wellness days
$500 health and wellness spending account
$2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
$20,000 of lifetime coverage for gender-affirming care and procedures
Investment in your learning and growth:
$500 learning fund to use towards courses and other professional development
Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential
Family care:
$3,400 lifetime coverage for fertility drugs
Parental leave program for birthing and non-birthing parents–your choice of:
Short term: 4 weeks off to use flexibly in your first year of parenting
Long-term: 13 weeks EI top-up
Eligible team members and their dependents* also receive no-cost access to PurposeMed’s services:
Freddie: PrEP assessment and follow-up appointments
Frida: ADHD assessment
Foria: Gender-affirming care services
If you are looking for a place that sparks your creativity, helps others, and will push you to be your best, then you’ll love PurposeMed.
PurposeMed is committed to being an equal-opportunity employer, and we highly encourage those from excluded and marginalized communities to apply. This includes groups such as (but not limited to): Indigenous, Black, and racialized communities, trans and non-binary, LGBTQ2S+, disabled, and HIV-positive people. You don’t have to check every single box above. If the job description gets you excited and you think you could contribute your expertise to our team—we hope you’ll apply!
Most of our roles are performed virtually from home across Canada. Team members working onsite at Affirming Care pharmacies do need to be physically present.
**Permanent team members (employees) and their dependents are eligible, however, the person receiving the assessment must live in a province or state in which Freddie, Frida, or Foria operates, and be over the age of 18. Additional restrictions apply.
