Hybrid Schedule - 3 days in office - please note that this position can also be filled in any of our offices across Canada Our market-leading Special Situations Team has played a foundational role in some of Canada’s most high-profile, precedent-setting shareholder activism cases, and advises clients on complex reorganizations, hostile or complex M&A transactions, and other special situations. The Market Programs Manager will bring the full strength of our national Clients & Markets team to support this exciting, fast-paced practice area, developing long-term marketing plans and reacting quickly to meet time-sensitive client needs and business development opportunities. We are seeking a strong professional who wants to go the extra mile and make a real impact for clients. The role requires a confident, versatile marketing professional who thrives in a fast-paced environment where priorities can quickly change. The successful candidate is nimble, adaptable, and adept at successfully reacting to new market opportunities in real time; quickly pivots and balances multiple competing priorities; and makes effective decisions under tight timelines. You will be focusing on: Marketing strategy and execution: Create, manage, and execute a comprehensive marketing plan for the Special Situations Team tied to the firm’s strategic objectives. Marketing campaigns and projects: Drive new business, brand recognition, and strengthened client and industry relationships through integrated campaigns, including advertising; web, social, and media strategies for market positioning; speaking engagements; sponsorship review and business case support; event strategy; and thought leadership. Client engagement: Recommend and advise on bespoke client engagement strategies and recommend channels for going to market. Market research: Understand and report on the competitive landscape to proactively identify prospects and new opportunities. Research and provide corporate and executive data to support target outreach. Pursuits support: Liaise with the Pursuits team to develop sales material to target new business and respond to bid requests. Rankings and recognition: Support submissions to legal and corporate awards, directories, and league tables. Ensure matters are captured in internal resources for use in marketing materials and communications. Reporting: Define and measure marketing effort success, report outcomes, and propose opportunities for improvement. Budget: Manage marketing budgets, track spend, and make recommendations on marketing investments. Team: Work closely with other Market Programs Managers to advance national initiatives and bring forward cross-practice marketing opportunities. What you bring to the role: 8-10 years of experience in business-to-business marketing within a law firm or professional services environment. Bachelor’s or recognized technical college degree in business, marketing, communications, or a related field. Demonstrated success planning and implementing a range of marketing techniques, including sponsorship evaluation, digital marketing, and social media amplification. Substantial project management experience designing and driving projects from inception to implementation, or significant project experience demonstrating collaboration, critical thinking, and market research skills. Experience framing and collaboratively resolving complex challenges through creative problem-solving. Self-starter with exceptional communication and interpersonal skills, able to work collaboratively across teams of all levels of seniority. Proven ability to manage multiple priorities in a fast-paced, rapidly changing environment. Passion for demand marketing and interest in actively building solutions with a variety of stakeholders. Proven expertise connecting marketing strategy and outcomes to revenue growth and market share gain. Vancouver Salary Scale: $102 000 - $141 026. Salary will be discussed and negotiated during interview and will be based on experience. Why join our team: Hybrid work environment Retirement savings plan with employer contribution Benefit premiums paid by the firm Telemedicine services Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships! Training and development programs based on your interests and needs Ready to join a proactive and modern firm that provides an exceptional career experience in an inclusive and collaborative environment? Come join us! As part of a global legal practice, Norton Rose Fulbright Canada embrace a culture of excellence and client service, but always with a focus on flexibility, respect, diversity and openness. We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential. To find out more about how we integrate diversity, equity and inclusion in everything we do please click Diversity, equity and inclusion | Canada | Global law firm | Norton Rose Fulbright. If you require any reasonable adjustments during the recruiting process, please inform us in the recruitment application. We will contact you to further discuss your need. Please note that applicants who receive an employment offer may be required during their employment with Norton Rose Fulbright to provide proof of vaccinations recommended from time to time by government or public health authorities. Norton Rose Fulbright has a duty to accommodate those who are unable to get vaccinated due to protected grounds. For applicants who require an accommodation, please contact us to discuss further. Law around the world nortonrosefulbright.com Norton Rose Fulbright provides a full scope of legal services to the world’s preeminent corporations and financial institutions. Our global law firm has more than 3,500 lawyers and other legal staff advising clients across more than 50 locations worldwide, including Houston, New York, London, Toronto, Mexico City, Hong Kong, Sydney and Johannesburg, covering the United States, Europe, Canada, Latin America, Asia, Australia, Africa and the Middle East. As a global law firm, we embrace a culture of excellence and working hard, but always with a focus on flexibility, respect, diversity and openness. We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential.
