The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables. Job Description: As a Senior Consultant, Conversion Rate Optimization (CRO), you will be a senior contact for key clients, and will develop strong client relationships and lead the day-to-day work of CRO project teams. This role blends experimentation with insight generation, leveraging user behavior data to craft compelling narratives that drive optimization strategy. You'll translate complex digital journeys into clear, actionable recommendations that resonate with both business and UX stakeholders. Typical CRO projects include the design and development of A/B tests, multivariate experiments, and personalization activities, but just as importantly, the analysis and iteration that follow. We generate insights, test hypotheses, and use results to drive continuous improvement across digital experiences. In addition to leading project teams toward the successful completion of agreed-upon deliverables, you will assist senior leadership in identifying and pursuing incremental growth opportunities with clients. You will report to a Manager, Conversion Rate Optimization. Responsibilities You will build client-facing presentations that translate data into actionable insights, helping to optimize digital properties with a clear experimentation and optimization mindset. You will ensure the successful completion of agreed-upon project deliverables within statement of work ("SOW") scope, timeline, and budget. You will ensure the quality of the project team's work by offering constructive feedback and continually striving to "raise the bar" for Cardinal Path's standard of delivery. You will nurture client relationships by acting as a strategic advisor to the client, using a keen understanding of the client's business and objectives. You will conduct regular client communication, both in terms of strategic direction as well as tactical updates. You will proactively identify potential issues with client satisfaction and work with project team to address them. You will act on client satisfaction survey results, ensuring quality improvement plans are developed and executed as needed. You will work with individual contributors within the EXO practice to help them improve their subject matter expertise, client management skills, and generally professional development. You will work across practice areas within Cardinal Path to ensure EXO is well-understood across the organization and brought into as many client engagements as possible. You will identify opportunities to improve our service delivery regarding quality, efficiency, and profitability. You will apply subject matter expertise to assist business development team with scoping and pricing estimates for new projects. Qualifications You will have at least 4 years working in the field of digital optimization; working in a client results service organization, such as an analytics agency or a media agency. You will have at least 4 years hands-on experience with optimization platforms such as Google Optimize, Adobe Target, and Optimizely. You will have at least 2 years of recent hands-on experience in web analytics platforms such as Google Analytics and/or Adobe Analytics. You will have experience in designing and planning A/B tests and multivariate experiments (estimating sample sizes, test durations, quantity of variants, etc.). You will have experience analyzing the results of experiments, both at the aggregate level and at the audience segment level. You can identify friction points and optimize user journeys, turning insights into clear, compelling narratives for stakeholders. Experience with behavioral analytics platforms (e.g., Contentsquare, Hotjar, or Crazy Egg) is a huge plus. You’re comfortable owning the “red thread” across a user journey, translating broad client questions into a focused learning agenda and insightful presentation. You’ll tell the story using a combination of traditional analytics tools and behavioral data like heatmaps, session replays, and journey diagrams. You will be fluent with basic concepts of digital user experience (UX). You will have exposure to Tag Management tools (Google Tag Manager, Adobe Tag Manager). You will have strong Excel and PowerPoint skills. You can build executive-ready presentations that blend data and narrative, including visuals like annotated screenshots, KPI summaries, and tactical recommendations. You thrive in ambiguous environments and enjoy being the one who brings clarity to messy data and vague client asks. You will have a Bachelor's degree. You stay up to date with trends in CRO, analytics, and emerging technologies like AI, and bring that perspective to your work when relevant. The annual salary range for this position is $75K-$90K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. Location: Toronto Brand: Cardinal Path Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work
