Department: Commercial - Digital Growth Marketing
Reports to: Paid Digital Performance Manager
Location: North Vancouver, BC
Your Opportunity at ARC’TERYX:
As the Senior Digital Growth Marketing Specialist, you will play a key role in
the scoping, launch, and incubation of new digital marketing initiatives to
drive both online and in-store revenue growth. In addition, you will support our
Paid Search and Social efforts by identifying opportunities to improve
measurement, reporting, and budget allocation.
You are confident working independently to develop data into insights and
strategy, then work collaboratively with cross-functional teams to action these
plans across our North American markets. You will partner closely with your team
and will have access to the resources required to contribute to innovation
within the company and the broader industry.
This role is based out of our North Vancouver office and is open to a flexible
hybrid model that includes some required in-office days. Candidates must be
eligible to work in Canada.
Meet Your Future Team:
The Digital Growth Marketing team is one of the key drivers of ecommerce and
in-store revenue for the brand. We’re a high-performing team who manage Search
and Social channels in-house and are looking to this role to help expand our
capabilities across marketplaces, affiliate, influencer, and other new media
formats as they arise.
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If you were in the Senior Digital Growth Marketing Specialist role now, here are
some of the core activities you would be doing:
- Monitoring, evaluating, and optimizing performance across affiliate and
marketplace platforms
- Setting campaign objectives that align with Business KPIs and overall
marketing mix
- Managing and reporting on performance and adjusting
budgets/creatives/targeting as needed to continuously improve with a focus on
incrementality and profitability
- Building and maintaining relationships with cross functional teams across the
organization (retail, wholesale, brand, etc.) to facilitate support in our
media mix modelling efforts
- Ensuring brand guidelines are upheld across platforms and sharing design best
practices for new channels and formats with the creative team
- Collaborating with agency and platform partners to help develop campaigns
aligned to company strategic goals and provide feedback to help optimize ad
performance
- Supporting with managing budgets, accruals, and invoicing for the wider
digital marketing program under the guidance of the Paid Digital Performance
Manager
Here are some of the things you could be working on in the future:
- Taking ownership of new channels, business units, or regions as you
successfully scale them to the point where they need more dedicated
management
- Supporting the short-term digital strategy to scale the brand in North
America, including designing omni-channel plans to connect in-store and
online business
- Pitching new opportunities for growth and developing measurement frameworks
to judge their success
Are you our next Senior Digital Growth Marketing Specialist?
- You have a Bachelor’s degree in business, marketing, communications, or a
related field
- You have 3 + years of relevant digital marketing experience
- You have a good understanding of omnichannel marketing
- You have experience with marketplaces, affiliate, or influencer advertising
- You have experience working within vertically integrated DTC retail companies
- You have a strong understanding of the outdoor apparel and equipment industry
- You have a fresh perspective on digital marketing that you are looking for an
opportunity to test
- You have your finger on the pulse of what is happening in the world of
Digital Marketing and are keen to push boundaries
- You possess strong analytical and technical abilities and can communicate
these with others to achieve results
- You understand key performance and omni metrics against diverse marketing
goals, and how to apply those KPIs to paid execution
- You have a broad understanding of how seasonal and cultural events impact
shoppers, and the ability to proactively plan and pivot to meet these
opportunities
- You are detail-oriented and able to keep track of complex campaign executions
while meeting launch deadlines
- You are proactive in identifying the root cause of issues and developing
solutions
- You remain highly flexible and adaptable when faced with ambiguity
- You effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best (sometimes not the easiest) solutions, with an unwavering
commitment to do what is right
- Your passion for work is paralleled by your passion for getting outside and
living it
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$82,000 - $102,000 a year
A reasonable estimate of the pay range is CAD$82,000 - CAD$102,000 at the time
of this posting. Within the range, individual pay is determined by factors such
as job-related skills, relevant experience, education and/or training. The upper
end of the range is typically reserved for candidates with demonstrated
expertise that is above job requirements or who bring exceptional directly
transferable experience.
Please note that the range details above reflect the base pay only and does not
include our competitive bonus program and benefits that we offer.
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Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of
inclusivity where voices are heard, people are seen, and values are respected.
We care about the uniqueness of our applicants, employees, and guests, and we do
so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while
also having the added benefit of helping make our business better. We believe
inclusion helps us to create a healthier, happier workplace, drive creativity
and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and
fair treatment in alignment with our values.
Leave it Better
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that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the
world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
