We are seeking a Marketing Manager to join the team of a growing apparel and
distribution business in Canada. The Marketing Manager is responsible for the
day-to-day management of marketing functions for the organization on a national
level.
This hands-on role will be key in shaping and executing marketing strategies,
collaborating with both the US Director of Marketing & Brand and the leadership
team in Canada. If you are ready to lead and revitalize our client's marketing
efforts. You'll be a strategic "doer," driving B2B initiatives, and
demonstrating clear ROI across all channels. If you're passionate about creative
execution and measurable results, we want to hear from you!
The ideal candidate will have extensive experience in integrated marketing,
particularly in the apparel, uniform, fashion or culinary industries.
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Key Responsibilities: Marketing Strategy and Execution
- Collaborate with the US Director of Marketing & Brand and the Canadian team
leadership to develop and implement a cohesive marketing strategy
- Translate internal and external marketing needs into actionable projects,
ensuring all deliverables are met on time and to standard.
- Set clear timelines for marketing projects and coordinate efforts with
relevant team members, ensuring all necessary information is gathered and
communicated effectively.
- Oversee all marketing functions including brand management, email marketing,
social media, design, content marketing (editorial, publications), corporate
advertising, tradeshows, and sponsorships.
Key Responsibilities: Project & Campaign Management
- Manage the company's Canadian Marketing Calendar, ensuring projects are
discussed in advance and deadlines are met.
- Continuously seek opportunities to improve marketing strategies and tactics
to drive business growth.
- Implement new marketing technologies and techniques that enhance customer
experience and sales.
- Use project management software to track and ensure marketing campaigns hit
deadlines.
Key Responsibilities: Cross-Functional Collaboration
- Partner with the Canada Sales and Support teams to develop supporting sales
presentations, packaging, point-of-sale materials, and collateral.
- Serve as the liaison between Marketing and other internal departments,
ensuring projects are executed efficiently and aligned with overall company
goals.
- Stay up-to-date with industry trends to ensure marketing efforts are relevant
and effective.
- Manage third-party vendor relationships, ensuring high-quality work and
timely execution of projects.
Key Responsibilities: Leadership & Process Improvement
- Take ownership of all projects in the marketing queue, continuously looking
for ways to streamline processes and improve workflows.
- Conduct regular check-ins with the Canada leadership team to ensure
department objectives are being met.
- Manage third-party contractors as needed to fulfill specific marketing
initiatives.
- Monitor operational changes that impact department processes and recommend
necessary changes.
- Foster strong working relationships across departments to resolve issues
efficiently.
Key Responsibilities: Core Values & Culture
- Personify, support, and lead by the company's core values in all aspects of
the role and department interactions.
Qualifications:
- Education: Bachelor’s degree in Marketing, Advertising, Graphic Design,
Communications, or a related field, or equivalent work experience.
- Experience: 5+ years of progressive marketing experience, with experience in
the hospitality, foodservice, apparel, uniform, or fashion industries
preferred. Minimum 3 years of supervisory experience.
- In-depth knowledge of marketing strategies tailored for the Canadian market
across all provinces.
Skills:
- Expertise in project management, including managing both individual and team
projects.
- Experience developing and executing digital advertising strategies.
- Strong background in communications strategy and execution.
- Knowledge of graphic design, layout, and production with proficiency in Adobe
Design Suite (high intermediate level).
- Familiarity with social media platforms and the ability to tailor messaging
to each platform.
- Strong ability to interpret data analytics and develop KPIs to measure the
success of marketing initiatives.
- Bilingual French/English preferred.
- Proven experience developing and executing integrated marketing campaigns to
drive brand awareness and achieve measurable results.
- Excellent interpersonal and communication skills, with the ability to engage
effectively with all levels of personnel.
- Strong negotiation skills and the ability to work creatively under pressure.
- Proficiency in Mac systems, Microsoft Outlook, Word, PowerPoint, Excel, and
Adobe Creative Suite.
Physical Requirements:
- Occasional lifting of up to 25 lbs. (less than 5% of the time).
- Ability to perform desk work, including extended periods of computer use.
- Attendance at photo shoots and other outside events, which may require long
periods of standing.
- Extensive use of telephone communication.
- Travel up to 25% of the time, including domestic Canadian and international
travel to U.S.
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AIP Connect believes in equal opportunity. Our recruitment consultants are
committed to inclusive recruitment and selection practices and will not
discriminate based on age, colour, ability, national origin, race, religion,
sex, or sexual orientation.
Accessibility: If you need any accommodations during the interview process,
please let us know.
