Company Profile:
Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!
Position Overview:
LawDepot is currently expanding and looking to recruit a Content Marketing Writer in Edmonton, Alberta. Working with the Content Team, you will be responsible for producing high quality content that drives organic traffic, engages users, and converts leads through compelling website and email experiences. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid work schedule.
Primary Responsibilities:
Write SEO-friendly landing page copy and metadata for product pages to improve search visibility and drive organic search results
Conduct keyword and competitor research to guide content strategy and enhance search performance
Create clear, user focused content such as CTAs, modals, and user flow messaging to support a seamless UX
Utilize our content management system (CMS) to publish and update website content
Develop persuasive, conversion-driven copy for landing pages, emails, and in-product messaging
Partner with cross-functional teams to write content that supports a wide range of product initiatives
Analyze internal reports to identify high ROI organic search opportunities
Craft promotional email content and test variations to improve open rates, conversions, and engagement metrics
Build targeted email segments and campaigns using an email management system (Mautic)
Monitor and analyze performance data from email campaigns and landing page updates
Participate in content ideation and brainstorming sessions to drive product initiatives
Knowledge and Skill Requirements:
Post-secondary education in Marketing, Communications, English, Journalism or other relevant fields
Established portfolio showcasing previous examples of landing page content, UX copy, promotional emails, project plans, marketing copy, blog posts etc.
Advanced written and verbal communication skills
Excellent attention to detail
Ability to research and learn legal topics, think creatively, solve problems, and take initiative
Great time management and organizational skills
Ability to work both independently and as part of a team
Comfortable using AI to assist in drafting and editing copy
Ability to utilize content management systems to publish content
Experience with analyzing and tracking performance of written copy
Knowledge in search engine optimization (SEO), keyword research, and user intent is an asset
Experience using Semrush, Google Analytics, Google Search Console is an asset
Knowledge in UX writing and email writing is an asset
Basic skill in HTML is an asset
Second language (French, German or Spanish) is an asset
Why You Should Join the LawDepot Team:
Excellent total compensation package
Comprehensive health and dental benefits, plus an additional Health Care Spending Account
Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
Three weeks paid vacation, plus bonus personal days
Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
Company share plan
Free catered lunches for the entire office
Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
Casual work environment
Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
Free and easily accessible parking
Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
Hybrid working arrangements for balance between getting work done at home and engaging with others in the office
How To Apply:
Apply for this job or submit your application (resume, cover letter, and portfolio) through our Careers page at https://www.lawdepot.ca/career/.
We thank all applicants; however, only those selected for an interview will be contacted.
