Edelman is a voice synonymous with trust, reimagining a future where the
currency of communication is action. Our culture thrives on three promises:
boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB)
transform our colleagues, our company, our clients, and our communities. We are
in relentless pursuit of an equitable and inspiring workplace that is respectful
of all, reflects and represents the world in which we live, and fosters trust,
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EDELMAN - THE WORLD MOVES QUICKLY AND SO DO WE
Our focus on continuous improvement challenges our people to always think
creatively and encourages them to learn from successes as well as from what
didn’t work so well. We encourage our employees to get comfortable with being
uncomfortable because that’s when the magic often happens. We don’t like “yes”
people – we celebrate those who engage in honest discussion and debate. Every
day, we strive to live and work by a long-held set of core values: the pursuit
of excellence, the freedom to be curious, the courage to do the right thing, and
a commitment to improving society.
Is this the right place for you? If you like what you’ve read so far there’s a
good chance. There is no single type of person at Edelman. We celebrate
diversity — of culture, background, experience and thought — and recognize it as
a powerful driver of great work. We know we are at our very best when our teams
collaborate across not only geographies, practices, and expertise, but also
personal points of view.
In short, we hire people that are smart, passionate and curious, and then give
them the independence and mentorship they need to flourish. Think you’ve got the
chops? Read on.
We are seeking a bold, insightful and passionate influencer specialist to join
our fast growing and constantly evolving national Influencer Marketing team as a
Senior Account Executive, Influencer Marketing. Reporting to the Senior Director
and National Lead, Influencer Marketing the ideal candidate should be immersed
in the latest trends, opportunities, regulations and best practices of the
influencer space and have a plethora of powerful case examples to share of work
they have played an integral role in bringing to life. Their experience should
include numerous examples of managing multiple influencer programs from start to
finish including the ability to develop and sell in strategic plans. They should
also have well developed presentation capabilities – both in terms of providing
compelling and detailed counsel to clients as well as internal stakeholders. The
ideal candidate will demonstrate a strong ability to manage multiple programs at
any given time, understanding our processes for executing seamless influencer
programs, and be able to work directly with account teams to see programs
forward.
Most importantly, the ideal candidate should have a passion for influencer
marketing and its evolving landscape and thrives in a fast-paced agency
environment.
This is an excellent opportunity for an ambitious, skilled and innovative
candidate who is looking to join a high-octane team of experts managing
high-profile influencer campaigns.
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RESPONSIBILITIES:
- Manage the full influencer process for programs including influencer
identification, vetting, negotiation, contracting, management and reporting
- Manage multiple influencer projects to ensure deadlines are met, reporting is
thorough and budgets are continuously met
- Coordinate program integration with appropriate specialties including Insight
and Analytics, Paid Performance, Creative
- Lead development of content and brand overview documents for influencers
outlining program creative requirements, communication mandatories and
contractual expectations
- Support the growth of our influencer marketing business through great work,
exceptional storytelling skills and through building strong internal and
external relationships
- Stay up to date with the latest influencer marketing trends including
disclosure requirements and performance best practices
- Act as a champion and evangelist for the value of thoughtful, rigorous and
creative influencer marketing both within the Edelman network and across the
marketing industry as a whole
Basic Qualifications
- 3 years of relevant experience in Digital, Content or Brand Marketing
including social media and community management
- 2 years within Influencer specific marketing, including identification of
influencers, managing influencer programs, outreach strategies, content
planning, contracting/negotiations, paid promotion and reporting preferred
- Ability to work simultaneously on multiple programs within an agency setting
is a must
Preferred Qualifications
- Proven ability to lead and manage multiple medium to large-sized projects
simultaneously that include digital content development
- Clear understanding of the influencer marketing landscape, importance and
role of influencer marketing, best practices
- Demonstrated ability to lead and develop Influencer plans
- Strong research, writing and editing skills, as well as the ability to
interact with clients professionally and maintain relationships with
influencers and content creators
- Ability to work effectively with all levels of internal contacts (junior
staff, peers, and senior staff), demonstrating a consistently high level of
verbal and written communications.
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Edelman welcomes and encourages applications from people with disabilities.
Accommodations are available on request for candidates taking part in all
aspects of the selection process. If you require accommodation to participate in
this recruitment, please contact hr.toronto@edelman.com
[hr.toronto@edelman.com].
We are dedicated to building a diverse, inclusive, and authentic workplace, so
if you’re excited about this role but your experience doesn’t perfectly align
with every qualification, we encourage you to apply anyway. You may be just the
right candidate for this or other roles.
