Senior Director, Marketing and Communications

GeoComply • Vancouver • 3d ago

About GeoComply

We’re GeoComply! We are at the forefront of geolocation, cybersecurity, and anti-fraud innovation, developing and delivering cutting-edge technologies to help ensure regulatory compliance, combat bad online actors, alleviate user friction, and protect businesses from fraud.

Achieving significant business and revenue growth over the past three years and dubbed a tech “Unicorn,” GeoComply has been trusted by leading global brands and regulators for over ten years. Our compliance-grade geolocation technology solutions are installed on over 400 million devices and analyze over 12 billion transactions a year.

At the heart of it all is the people, united by a deep commitment to problem-solving and revolutionizing how people and businesses use the internet to instill confidence in every online interaction. With teams across five countries, three continents, and a global customer base, we have no plans to slow down.

The Role

GeoComply is seeking a highly experienced and strategic Senior Director, Marketing and Communications to lead and manage all global marketing and communications efforts. This pivotal full-time role will be responsible for both developing and executing a comprehensive strategy to elevate GeoComply's market perception and position it accurately within the global anti-fraud and cybersecurity space.

The ideal leader will possess a proven track record of successfully shifting market perceptions, driving brand narrative, and demonstrating the strategic importance of technology solutions to executive leadership and across diverse markets and jurisdictions. This role demands a unique blend of strategic foresight coupled with the ability to translate vision into tangible operational changes and compelling, multi-channel communications. This is an exciting opportunity to directly impact GeoComply's future growth, brand recognition, and position as a critical partner in fraud prevention.

Key Responsibilities

As the Senior Director, you will lead, manage, and execute across the full spectrum of marketing and communications:
Global Marketing & Communications Strategy: Develop, own, and champion a comprehensive, top-down, and multi-pronged strategic marketing and communications framework. This includes repositioning GeoComply as a leading provider of anti-fraud solutions, moving beyond the existing perception as solely a geolocation compliance provider, and then leading the global execution of this framework across all relevant channels.
Executive Messaging & Narrative Leadership: Take full ownership of crafting compelling and resonant messaging and narratives that clearly articulate the value proposition of GeoComply's anti-fraud suite to executive-level stakeholders. Emphasize its direct impact on their bottom line and sustained profitability. Oversee the development and delivery of all necessary communication materials to ensure these messages are effectively conveyed.
Stakeholder Engagement & Relationship Management: Lead the identification of key executive stakeholders within GeoComply's client base, and strategically develop and implement tailored communication and engagement plans to influence their perception. This includes direct engagement and fostering long-term relationships.
Multi-Channel Strategy & Content Ownership: Design, implement, and manage a multi-channel communication plan that leverages various touchpoints, including executive briefings, thought leadership content, strategic event participation, digital marketing, PR, and innovative communication methods to reach and resonate with senior leadership, the broader market, and all stakeholder groups. You will be directly responsible for leading and overseeing the creation of all content required for these channels.
Internal Alignment & Brand Stewardship: Collaborate seamlessly with GeoComply's internal teams (Sales, Product, Engineering, IT, and Executive Leadership) to ensure consistent messaging, brand alignment, and full support for all repositioning efforts. Develop and lead internal communications initiatives to foster this alignment and ensure brand consistency across the organization.
Performance Measurement & Optimization: Define, monitor, and analyze key performance indicators (KPIs) to measure the effectiveness of all marketing and communication strategies. Provide regular, data-driven progress updates, insightful recommendations for optimization, and comprehensive reports and presentations for executive leadership and the board.
Market Intelligence & Strategic Application: Conduct thorough analysis of the current market perception of GeoComply, identify emerging trends, opportunities, and potential challenges in shifting this perception. You will directly apply these insights to continuously refine and optimize the overall marketing and communication strategy and execution.
Operationalization & Team Leadership: Translate strategic frameworks into detailed, actionable plans with clear timelines, responsibilities, and resource allocation. Drive the operational changes necessary to implement these plans effectively. You will be responsible for potentially building, leading, and managing a marketing and communications team as the function grows.
Comprehensive Stakeholder Communications: Develop and execute strategic communication initiatives targeting investors, internal teams, partners, customers, the broader market, and media. This encompasses crafting tailored messaging, overseeing the development of relevant communication materials (presentations, reports, newsletters, press releases, website content, social media), managing media and public relations, and ensuring consistent and impactful communication across all key stakeholder groups to support GeoComply's strategic objectives and repositioning efforts.

Who You Are:

Extensive Experience (10+ years preferred): Significant experience in a senior leadership role within strategic communications, corporate marketing, or executive-level communications, ideally within the technology, SaaS, or financial services sectors. A demonstrable track record of not just developing strategy but also leading its execution with measurable results.
Market Perception Shifter: Proven track record of successfully shifting market perceptions, enhancing brand reputation, and elevating the strategic importance of technology solutions among executive leadership. This includes hands-on experience in creating impactful communication materials and implementing comprehensive communication plans.
Business Acumen: Deep understanding of business strategy, financial drivers, and the concerns of C-suite executives, with the ability to translate this understanding into compelling, executive-level communications that demonstrate ROI.
Exceptional Communicator: Outstanding written and verbal communication skills, with the proven ability to craft compelling narratives, develop various forms of marketing and communication content (presentations, articles, talking points, digital campaigns, press releases), and present complex information clearly and concisely to diverse audiences.
Analytical & Strategic: Strong analytical and problem-solving skills, with the ability to develop data-driven marketing and communication strategies and translate these strategies into actionable operational plans that drive results.
Influential Leader: Excellent stakeholder management and interpersonal skills, with the ability to build rapport and influence at all levels within and outside the organization. Proven experience effectively collaborating with cross-functional teams and managing complex projects from strategic conception to operational implementation.
Industry Knowledge: Familiarity with the iGaming, fraud prevention, or cybersecurity landscape is a significant asset.
Education: Bachelor's degree in Communications, Marketing, Business Administration, or a related field; an advanced degree is preferred.

\n $192,000 - $264,000 a year Our compensation reflects the cost of labor across several Global markets. The salary for this position ranges from $192,000/year up to $264,000 /year. Pay is based on several factors evaluated throughout the interview, including market location, job-related knowledge, skills, and experience. At GeoComply, our salary bands are crafted with purpose. They testify to the diverse range of skills and experiences that fuel our success. \n

Apply Now!

Interested in joining our team? Send us your resume and a cover letter. We can’t wait to meet you!

Commitment to Diversity and Equity.

If you don't tick every box in this job description, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who value inclusion, collaboration, adaptability, courage, and integrity rather than ticking boxes, so if this resonates with you, please apply.

Search Firm Representatives Please Read Carefully

We do not accept unsolicited assistance from search firms for employment opportunities. All CVs or resumes submitted by search firms to any employee at our company without a valid written agreement in place for this position will be considered the sole property of our company. No fee will be paid if a candidate is hired by GeoComply due to an agency referral where no existing agreement exists with the GeoComply Talent Acquisition Team. Where agency agreements are in place, introductions must be through engagement by the GeoComply Talent Acquisition Team.

Why GeoComply?

Joining the GeoComply team means you’ll be part of an award-winning company to work, learn and grow. We are fast-paced, high-impact, and have a can-do team culture.

To be successful in our organization, you need an eager attitude, professionalism, and the confidence to willingly work to prove yourself and your ideas, and earn the trust of the organization.

Here’s why we think you’d love working with us.

We’re working towards something big

We’ve built a reputation as the global market leader for geolocation compliance solutions for over 10 years. We’re trusted by customers from all over the world, and the next few years will be particularly exciting as we continue to scale across new markets.

Our values aren’t just a buzzword

Our values are the foundation for what we as a company care about most. They signify the commitment we make to each other around how we act and what we stand for. They are our north star as we work together to build a company we’re all proud to be a part of. Learn more, here [https://www.geocomply.com/careers/culture/].

Diversity, equity, and inclusion are at the core of who we are

In collaboration with our team and external partners, we promote DEI in our recruitment and hiring practices; scholarships and financial aid; training and mentorship programs; employee benefits, and more.

Learning is at the heart of our employee experience

At GeoComply, we foster an environment that empowers every employee to gain the knowledge and abilities needed to perform at their very best and help our organization grow. From a professional development budget to local training opportunities, knowledge-sharing sessions and more, we are continually investing in employee career growth and development.

We believe in being a force for good

We profoundly care about our impact on the world and strive to make meaningful contributions to the communities we work and live in. Our Impact division focuses on philanthropic and social responsibility initiatives, including supporting our local communities, advancing equality, and harnessing our technology to protect vulnerable groups. Learn more, here [https://www.geocomply.com/social-impact/].

We care about our team

Our GeoComply team is talented, driven and hard-working, and is known for its positive attitude and energy. At GeoComply, we take care of our employees with the total package. Team members are generously rewarded with competitive salaries, incentives, and a comprehensive benefits program.

We value in-person collaboration

GeoComply culture thrives on a dynamic mix of in-person energy and independent focus and we champion a hybrid work model that blends the energy of in-person collaboration with the flexibility to work from home. Our 3-day in-office policy fosters teamwork and innovation, while also recognizing the importance of individual work styles and needs.

At GeoComply, we live our value of Act with Integrity. Our workplace is built on mutual respect and inclusion, and we welcome applicants of all backgrounds, experiences, beliefs, and identities. Creating an accessible interview experience for all candidates is important to us. If you have any requests (big or small) throughout our hiring process, please don’t hesitate to let us know so we can do our best to prioritize your needs.

We care about your privacy and want you to be informed about your rights. Please read our Applicant Privacy Notice [https://www.geocomply.com/applicant-privacy-notice/] before applying for the position.