ABOUT VALORX
Valorx is redefining how businesses interact with their Salesforce data,
delivering enterprise-grade, Excel-like experiences that enable users to drive
outcomes from Salesforce not previously possible. Our solutions eliminate
friction, streamline data management, and enhance productivity, empowering teams
to get more done in less time—without data ever leaving your CRM.
ABOUT THE ROLE
We’re looking for a dynamic and hands-on Vice President of Marketing to lead and
scale our marketing efforts. This individual will develop and execute a
strategic marketing plan that builds brand awareness, drives demand, and
strengthens our position within the Salesforce ecosystem. The ideal candidate
will have a strong foundation in product marketing, deep familiarity with
Salesforce, and the ability to drive channel marketing efforts targeting
Salesforce employees and System Integrators (SIs).
Beyond traditional marketing responsibilities, this role will serve as the
internal advocate for the customer journey, ensuring a frictionless experience
for both prospects and customers. This individual will work cross-functionally
with the leadership team to identify and remove barriers at every stage of the
customer journey, optimizing touchpoints to enhance engagement, adoption, and
retention.
KEY RESPONSIBILITIES
- Product Marketing Leadership – Own messaging, positioning, and go-to-market
strategies for our product suite. Develop compelling narratives that clearly
communicate our value proposition to Salesforce users, System Integrators,
and enterprise customers.
- Demand Generation & Growth – Execute scalable, cost-effective strategies to
generate pipeline and drive customer acquisition, with a strong emphasis on
organic marketing, community engagement, and partner-led motions.
- Salesforce & Channel Marketing – Develop and expand Valorx’s relationships
with Salesforce teams and System Integrators, positioning our solutions as a
critical component of their tech stack and driving co-marketing
opportunities.
- Content & Thought Leadership – Create high-impact content, including case
studies, whitepapers, webinars, and community-driven resources to establish
Valorx as a category leader within the Salesforce ecosystem.
- Customer Advocacy – Build and nurture a strong base of customer advocates who
can amplify our brand and drive referrals.
- Analytics & Optimization – Measure marketing performance, analyze data, and
continuously refine campaigns to maximize ROI.
WHAT YOU BRING
- Proven expertise in product marketing, preferably in B2B SaaS with a strong
understanding of the Salesforce ecosystem.
- Experience driving low-cost, high-impact marketing strategies—leveraging
organic growth, partner marketing, and community-driven initiatives.
- Deep familiarity with Salesforce, its ecosystem, and how to effectively
market to Salesforce professionals and partners.
- Experience in channel marketing, particularly in working with System
Integrators to drive adoption and revenue.
- A passion for understanding and improving the customer journey, with a
relentless focus on reducing friction and delivering a seamless experience.
- Ability to operate both strategically and tactically—rolling up your sleeves
to execute while keeping an eye on long-term growth.
- Strong storytelling, messaging, and positioning skills.
- Excellent collaboration and leadership abilities, working closely with
cross-functional teams including Sales, Product, and Customer Success.
WHY JOIN VALORX?
This is a rare opportunity to lead marketing for a high-growth company in the
Salesforce ecosystem, shaping the strategy and execution from the ground up. If
you thrive in an environment where creativity, resourcefulness, and impact
matter more than big budgets—and if you’re passionate about creating a seamless,
friction-free customer journey—we’d love to hear from you.
