Job Summary
The Product Line Manager is a seasoned professional who has extensive experience marketing and positioning high-value Optical test & measurement solutions at telecommunications service providers. Highly developed business development, technical and marketing skills are a must as you will be interacting with internal/external business partners, sales and customers and internal marketing and R&D teams. The Product Line Manager will drive product definition, go-to-market strategy and will have responsibility for the full life cycle management of the product portfolio. This position requires a person who can demonstrate strong knowledge in a number of telecom technologies. The successful candidate can operate under minimal supervision, is a self-motivated and fast learner and is highly competent in developing and executing strategies to foster new business growth of EXFO’s Optical field test & measurement solutions.
Product Strategy Competencies:
Innovative, self-motivated, business-oriented, and passionate about creating high value products for customers
Proven track record as a Product Manager recognizing market opportunities and customer needs - and turning them into successful products
Develop and manage relationships with internal stakeholder groups (Engineering, Sales, Marketing, Operations, Support) to collaboratively plan and operationalize product roadmap.
Set and communicate clear priorities for the product lines based on strategic objectives, market conditions and customer requirements.
Business acumen and an entrepreneurial mind-set bringing strong market analysis, pricing and product marketing awareness to bear as part of your product management toolkit
Developing and evolving the overall product strategy to drive organic growth
Developing and providing oversight of line of business strategy, technical direction, and marketing aspects of the product portfolio
Presenting and defending investment proposals to internal executives
Commercializing products on a global scale
Pruning the portfolio to maximize margin while minimizing revenue erosion
Identify relevant product and market trends, new and disruptive market opportunities for newly explored technologies or expanding existing products into new areas.
Conduct market and competitor analysis and utilize to enhance strategic decisions and action plans.
Technical Requirements
Strong knowledge in Optical network architecture and associated deployment trends. The candidate should be aware of the business value of testing methodologies and the associated customer methods and procedures.
Familiarity with test applications and technologies (Optical, FTTx, Data centers etc.) and working experience with test & measurement (T&M) tools and methods used in telecom networks.
Profile
Excellent leadership and communication skills, strong business acumen and collaborative skills with internal/external business partners and customers.
Experience working with Telecom Operators (Telco, CATV, MNO) and Data Center / Enterprise customers.
Strong technical capabilities and ability to engage in-depth conversations with customers
Maturity and comfort level interacting with senior executives both internally and externally
Excellent communication skills to lead strategy and development of new business pitches and presentations
Competencies
Self-starter with the ability to communicate and interact with people at all levels, including executive levels, both external and internal to EXFO.
Autonomous, well organized, and results-oriented.
Possess leadership qualities and superior interpersonal and communications skills.
Strong planning, organizational and prioritization skills.
Strong work ethic and integrity.
Operates with a high degree of professionalism.
Effective written and verbal communicator.
Demonstrates strong judgment and analytical skill.
Innovative problem solver.
