The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world.
In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.
In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.
Vita Coco is headquartered in New York City with international offices in London and Singapore.
Vita Coco is hiring a Market Sales Manager, who will support efforts at Store and Market level, to achieve revenue and distribution goals, as well as lead retail execution initiatives toward improving the performance of our Broker and Distributor partners in Quebec and other provinces. The Market Sales Manager will develop and maintain relationships with our Broker retail team and Distributor network, to increase share of mind across all levels of their organizations, identify opportunities, influence them to capitalize and hold all accountable for execution.
This role is based out of Quebec, Canada reporting directly to the Senior Manager Strategic Channel Canada.
MAIN RESPONSIBILITIES
Plan, Prepare and Execute:
Ongoing Broker retail training and work withs
Store and Market level initiatives
Volume, distribution and retail execution targets
Trade shows, Sampling events, Market blitzes
Action plans to address gaps in distribution and performance
Measure and Improve
Execution against all of the above
Display execution
POG adherence
Broker and Distributor Management
Provide consistent communication relating to execution against distribution targets, display programs and incentive plans
Conduct regular business reviews, developing appropriate cadence for each
Facilitate resolution of issues
Collaboration and Teamwork
Forge strong partnership with Vita Coco Market Development team, providing them with Distributor support and resources needed to win at retail
Assess the competitive landscape and communicate insights
Key Call Points
Broker retail management and sales team
Vita Coco Market Development Managers
Independent Distributor Sales Team
Key in-store decision makers
QUALIFICATIONS:
Education Required: Bachelor’s Degree
Years of experience: 3-5 years field sales and merchandising in the food & beverage industry
Professional Experience:
Broker retail management
Distributor sales management
Retail and Visual merchandising
Key Skills & Qualifications:
Willingness to work flexible hours, including evenings and weekends.
Strong business acumen, relationship management skills, customer focus, and drive for results
Ability to lift cases of product between 10-35 pounds
Must have a valid driver’s license
Technical Skills Required: Must be able to use basic features in MS Office Suite (Outlook, Excel, Word, PowerPoint)
Fluency in both French and English is required.
The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy regarding all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.
