About the Role
War Room is seeking a highly motivated and hands-on Marketing & Content Specialist to join our growing team and play a critical role in driving business growth through impactful marketing initiatives.
Reporting to the Marketing Manager, you will be instrumental in executing integrated marketing campaigns that generate leads, MQLs, and SQLs across multiple channels and industry verticals. This is a fast-paced, execution-focused role ideal for someone who thrives on variety, can manage multiple priorities with minimal oversight, and takes initiative to continuously improve strategies.
You’ll collaborate cross-functionally with design, sales, performance, and accounts teams to bring digital strategies to life. From crafting compelling outreach and content strategies to organizing events and optimizing HubSpot workflows, your work will directly support pipeline generation and campaign performance. This is an opportunity to take ownership of meaningful projects, contribute creatively, and gain exposure to all parts of the marketing funnel, including CRM automation, outbound prospecting, and inbound lead nurturing.
Please note that this is a hybrid role that requires 3 days a week in the office with the first 3 months of onboarding fully in the office. We are located at 210 W Broadway, Vancouver and our office hours are 9-5 pm.
What You’ll Be Doing
Campaign Execution & Management
Support the planning, execution, and reporting of integrated marketing campaigns across email, social, web, and events
Assist in campaign performance tracking and optimization using HubSpot and other analytics tools
Coordinate with the design team to bring creative assets to life across touchpoints
Measured against
Content Creation & Management
Manage and grow social media engagement on Instagram, YouTube, and LinkedIn, tailoring content for each audience and portraying War Room as a forward-thinking agency.
Conduct research and draft copy for outreach sequences, drip campaigns, newsletters, and case studies
Maintain content calendars and ensure alignment with broader campaign timelines
Oversee website updates, ensuring an optimized user experience
Create and submit award entries in collaboration with our PR consultant
Segmentation & Reporting
Understand the buyer journey and current pain points, and which segments we see the best engagement and response to conversion.
Conduct regular reporting on the sales and marketing funnels to circulate internal updates and promote visibility of our pipeline and performance
Track and analyze website traffic, impressions, and engagement metrics.
Work in HubSpot to manage workflows, lead segmentation, and email automation
Update and optimize forms, lists, and lead scoring criteria in collaboration with the Marketing Manager
Marketing Operations & Strategy Support
Support both inbound and outbound marketing initiatives, helping craft and execute campaigns that generate and nurture leads across the funnel
Assist with event marketing logistics and coordination, including pre- and post-event campaign execution, lead capture workflows, and follow-up communications
Help plan and execute guerilla marketing campaigns and other high-impact, creative brand activations
Coordinate sponsorship opportunities, including research, outreach, negotiation support, and execution in alignment with campaign objectives
Collaborate with internal teams on advertising strategies, campaign optimization, and content development (emails, landing pages, social, etc.)
How Your Impact Will Be Measured
This role is accountable for driving measurable outcomes across campaigns and event marketing. Success will be evaluated based on:
MQLs generated from marketing campaigns
Pre- and post-event engagement rate (e.g. email opens, click-throughs, landing page engagement from invited or captured leads)
Net-new leads captured via event marketing workflows
Growth in qualified social media engagement (e.g. saves, shares, clicks, and comments from relevant audiences that contribute to brand visibility and pipeline readiness)
Skills + Experience
3-4 years of experience in marketing, preferably in a B2B or agency setting
Experience with HubSpot
Familiarity with Monday.com or similar project management tools
Experience with event marketing or lead generation strategies.
Strong writing skills with a sharp eye for detail and brand voice
A data-first mindset with an understanding of KPIs and performance marketing
Strong understanding of social media platforms (LinkedIn, Instagram, Youtube)
Experience with CMS platforms (like WordPress) and Google Analytics
Strong organizational and project management skills
Able to thrive in fast-paced environments where you constantly wear different hats
Resourceful, not afraid to make decisions, and you find the answers you need to get the job done
Entrepreneurial at heart and not afraid to share your ideas
Bonus Points
AI experience is an asset
We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives.
Benefits & Perks
?? Hybrid work + Summer Hour Fridays
??? 3 weeks of annual paid vacation with tenure increases
?? Additional paid holiday season break
?? Paid sick leave
?? Extended Health and Dental benefits + Wellness spending account
?? Professional development funding
?? Retirement savings matching
We appreciate your interest and application. Only those applicants under consideration will be contacted.
War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.
Reasonable accommodation is available for qualified individuals with disabilities, upon request.
