About Celebright Inc.
Celebright is a Canadian innovator in the rapidly growing permanent holiday and
architectural lighting industry. We offer smart, efficient, and beautifully
designed lighting systems that bring joy to homes and businesses year-round.
With demand accelerating across North America, Celebright is building a bold,
creative leadership team to scale our brand and drive market expansion.
Why Join Celebright?
Our mission is to bring joy and inspiration through innovative lighting
solutions by infusing every space with warmth and positivity.
??? Build What Matters - Join a company that blends technology, design, and
real-world impact.
?? Grow With Us - We're scaling fast — and so can you.
?? Real Autonomy, Real Impact - At Celebright, you won’t just fill a role —
you’ll own it.
?? Collaborate Across Disciplines - Be part of a cross-functional team where
marketing, technology, operations, and customer success work in sync.
?? Work With Purpose - There’s joy in what we do, and that spirit carries
through to how we treat our customers, our team, and our partners.
What you get:
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The opportunity to own a national brand in a high-growth category
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Work closely with an entrepreneurial leadership team and have direct impact
on company trajectory
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Hybrid work model based in Ottawa, ON
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Competitive base salary + performance bonus
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Comprehensive benefits package
The Opportunity
We’re seeking a Vice President of Marketing—or an exceptional Director/Head of
Marketing with a proven track record ready to take the leap into their first
executive role. This position offers the opportunity to build a modern marketing
organization from the ground up, own the customer journey, and directly shape
how our brand is perceived, positioned, and scaled across Canada and beyond.
You’ll report directly to the CEO and collaborate cross-functionally with Sales,
Product, and Operations. Your mission: create measurable demand, build brand
affinity, and grow a high-performing marketing function.
KEY RESPONSIBILITIES
Strategy & Leadership
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Develop and lead an integrated marketing strategy that supports Celebright’s
aggressive growth goals
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Build and scale a multi-disciplinary marketing team (or lead
agency/contractor partners during early growth)
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Collaborate with executive leadership to align marketing with sales, product,
and market expansion strategies
Demand Generation & Performance
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Own the marketing funnel from lead generation to conversion, leveraging paid
social, SEM, SEO, email, events, and content
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Monitor and optimize key KPIs: CAC, ROAS, LTV, attribution, and conversion
rates
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Develop campaigns that support both direct-to-consumer and dealer/channel
sales
Brand & Communication
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Define and evolve Celebright’s brand identity across digital, print, video,
packaging, and PR
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Ensure clear, compelling, and consistent messaging across all touchpoints
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Act as brand ambassador internally and externally, including with media,
dealers, and partners
Product & Market Expansion
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Lead go-to-market strategy for product launches and seasonal promotions
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Support dealer and territory expansion through localized marketing and sales
enablement content
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Track trends, customer insights, and competitor activity to inform
positioning
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Proven success scaling marketing in a growth-stage company (ideally $5M–$50M+
revenue)
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Experience with D2C, B2B2C, or dealer/franchise networks
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Proven experience in developing and executing strong go-to-market (GTM)
strategies that drive revenue growth and market penetration
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Deep understanding of digital performance channels and brand development
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Demonstrated experience leading or mentoring marketing teams, with a strong
hands-on background in digital marketing and a proven track record of driving
strategic initiatives
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Comfortable with metrics-driven marketing; familiar with GA4, HubSpot,
Shopify, Meta Ads, or similar
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Experience in smart home, home improvement, lighting, or consumer tech
industries is a strong asset
