The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.
SALES FLOOR:
? Understands organizational objectives and makes decisions that align with Company priorities
? Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; and creates personal sales and clienteling strategies in partnership with the management team.
? Creates short- and long-term strategies to achieve personal metrics and performance goals
? Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity
? Represents Coach as a brand ambassador
? Demonstrates Coach’s Selling and Service expectations at all times
? Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
? Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
? Creates positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style
? Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.
? Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.
? Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.
? Discusses product features and builds the sale by leveraging cross-selling skills and abilities.
? Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs
? Sensitive to customers’ needs and tailors approach by reading cues
? Attends to the unique and individual shopping needs of each customer.
? Works with multiple customers simultaneously and breaks away as appropriate
? Follows up with customers consistently and genuinely to influence/close the sale
? Flexes personal selling techniques to contribute to overall store financial results
? Builds lasting and loyal relationships with customers
? Leverages Coach’s tools and technology to support relationship building and clienteling efforts
? Creates enthusiasm and positivity for a shared vision and mission
? Promotes and endorses a team selling environment
? Fosters an environment of teamwork, trust and collaboration with internal and external customers
? Remains solution oriented; is adaptable and flexible to changing business and store needs
? Welcomes feedback and adapts behaviors as appropriate
? Maintains a calm and professional demeanor at all times
OPERATIONS:
? Ensures all daily tasks are completed without negatively impacting service or Coach standards
? Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner
? Maintains a clean and tidy selling floor at all times
? Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection procedures
? Replenishes inventory on sales floor as needed
