Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, ThinkInsure, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, insurance, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money.
We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.
What’s in it for you as an employee of QFG?
Health & wellbeing resources and programs
Paid vacation, personal, and sick days for work-life balance
Competitive compensation and benefits packages
Work-life balance in a hybrid environment with at least 3 days in office
Career growth and development opportunities
Opportunities to contribute to community causes
Work with diverse team members in an inclusive and collaborative environment
We’re looking for our next Manager Growth Media Planning. Could It Be You?
The Manager, Growth Media Planning is a strategic thinker responsible for developing full-funnel media campaigns which drive new customer acquisition. This role owns the development of holistic growth plans, determining the optimal channel mix, and preparing thorough briefs to guide our channel activation teams. The ideal candidate is an expert on leading meaningful cross-channel projects, possesses strong data literacy to identify trends, is well-versed with marketing effectiveness practices, and has hands-on media activation experience to ensure strategic plans are both ambitious and executed with precision.
Need more details? Keep reading…
In this role, responsibilities include but are not limited to:
Strategic Media Planning:
Develop holistic, integrated media strategies and tactical plans across all channels, determining the optimal channel and campaign mix to achieve strategic business goals (CPL, CPA, ROAS)
Champion the adoption of marketing effectiveness research and principles, data-driven planning, and best practice media activation to ensure media is contributing to incremental acquisition outcomes
Synthesize the product roadmap, competitive landscape, category dynamics and seasonality to strategically flight investment weight, mix, and messaging throughout the year.
Develop effective models for forecasting acquisition outcomes to ensure performance targets are set ambitiously and delivered
Cross-Functional Collaboration & Project Management:
Prepare and deliver thorough, insightful briefs for channel activation teams, and ensure individual channel plans are aligned with the overall strategic vision, and optimized for effectiveness
Serve as a key strategic partner to stakeholders and collaborators including web teams, SEO, marketing strategy, analytics, product, business leadership, and external partners (agencies, vendors, etc)
Lead the day-to-day management and support for cross-channel projects and documents (e.g., Budget Control Reports, Blocking Charts, MMM inputs, Forecasting).
Establish and propose campaign requirements for functions outside of media, including landing page needs, creative specifications, and analytics tracking.
Growth & Innovation:
Identify, research, and build plans for new channels, partners, and audience segments to expand volume and efficiency.
Develop comprehensive POVs, opportunity sizing, and forecasts for new growth initiatives.
Performance Analysis & Reporting:
Report on and monitor higher-order KPIs and leading/lagging indicators (e.g., CPL, CPA, ROAS, Brand Tracking Scores, Brand Search Interest).
Leverage strong data literacy to identify trends, opportunities, and actionable insights from campaign performance and market data.
Work with media channels teams to ensure insights ladder up to actionable acquisition opportunities and optimizations
So are YOU our next Manager Growth Media Planning? You are if you…
Have 6-8 years of experience developing strategic, holistic media plans that integrate multiple channels to drive growth in new customer acquisition
Have a strong data literacy with a demonstrated ability to identify trends and synthesize insights from various data sources into actionable opportunities
Have hands-on platform activation experience with channels such as Paid Search, Paid Social or Programmatic, in order to effectively plan tactical executions
Have experience managing complex, cross-functional marketing projects and artifacts (e.g., budget trackers, forecasts, spec sheets)
Have excellent communication skills, with the ability to write and present clear, compelling briefs, strategic and tactical plan presentations, and align various stakeholders
Have a deep understanding of how to use competitive intelligence, seasonality, and product roadmaps to inform media strategy
Have the fundamental knowledge and practitioner skills in marketing and media effectiveness (reach planning, designing testing agendas, attribution methods, etc)
Are familiar with brand health metrics (e.g., brand score tracking, brand search interest, social media mention volume)
Have the experience in leveraging industry tools and research platforms (Vividata, E-Marketer, and more)
Additional kudos if you…
Have experience with Marketing Mix Modeling (MMM) and other advanced measurement methodologies.
Have experience working as a partner to strategy and go-to-market teams
Additional Information…
Please note this role will be required to be in office 3 days a week
Sounds like you? Click below to apply!
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At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.
Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.
Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
