We’re partnering with a growing, independently operated marketing firm that
specializes in building data-driven, insight-led campaigns that drive shopper
engagement and sales results. Known for their ability to merge strategy,
creative, and analytics, this agency supports a diverse client base across both
Canada and the United States.
They’re currently looking to add a Omnichannel Media & Shopper Strategy Manager
to their integrated planning team. This is a strategic role for someone who
thrives at the intersection of omnichannel media strategy, consumer behaviour,
and client partnership.
The Role
Reporting into a senior leader within the Client Strategy & Planning group,
you’ll take a lead role in planning and executing high-impact shopper marketing
campaigns. You’ll be responsible for creating media plans across digital,
retail, and in-store channels, managing external vendor and media partnerships,
and leveraging insights to deliver measurable lift in conversion and engagement.
The ideal candidate is both a thinker and a doer—someone who brings a sharp
strategic lens, a deep knowledge of retail media environments, and the ability
to collaborate across internal and external stakeholders to bring bold ideas to
life.
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What You’ll Be Doing:
- Campaign strategy & development while leading shopper-focused planning
efforts to support client goals, using research and insights to inform your
channel recommendations.
- Build, present, and refine omnichannel media plans that consider the full
customer journey—from pre-shop to in-store conversion.
- Manage a wide range of shopper channels (retail media, digital, paid social,
eCommerce, and experiential).
- Evaluate partner proposals, ensure strategic alignment, and push for
high-performance media outcomes.
- Develop and maintain effective relationships with external media and data
partners.
- Work closely with internal departments (creative, digital, sales strategy)
and external partners (retailers, agencies, vendors) to execute campaigns
with precision.
- Manage timelines, budget tracking, and approvals to ensure smooth execution
of deliverables.
- Data analysis & optimization while monitoring campaign performance and
shopper behaviour, using real-time insights to adjust strategies and
recommend optimizations.
- Report outcomes and provide strategic recommendations to clients and internal
teams.
- Stay informed on the latest trends in shopper marketing, retail media
networks, and digital advertising.
- Test and recommend new tactics to engage target audiences and elevate
campaign performance.
What You Bring to the Table:
- 5+ years of experience in shopper marketing, channel strategy, or digital
media planning—preferably in an agency or vendor setting.
- Expertise in retail environments, media ecosystems, and consumer trends.
- Comfortable working with U.S. client portfolios and navigating vendor
relationships across North America.
- Strong knowledge of CRM, programmatic platforms, paid social, and the
eCommerce sales funnel.
- Strategic thinker with solid analytical skills and the ability to back
recommendations with data.
- Highly skilled in PowerPoint, Excel, and Keynote with an eye for building
compelling presentations.
- Adept at managing multiple priorities across fast-paced, collaborative
environments.
- Strong communicator who can confidently present, challenge assumptions, and
build trust.
- Ability to travel within Canada and the U.S. as required. Hybrid work model.
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AIP Connect believes in equal opportunity. Our recruitment consultants are
committed to inclusive recruitment and selection practices and will not
discriminate based on age, colour, ability, national origin, race, religion,
sex, or sexual orientation.
Accessibility: If you need any accommodations during the interview process,
please let us know.
