POSITION PURPOSE The Head of Marketing and Member Communications works with the Managing Director, Leadership Team, and other YPO leadership to build and align stakeholders around the strategy, budget and execution of YPO's Marketing and Communications department. The Department’s mission is to foster meaningful connection, engagement, and alignment among members by delivering timely, relevant, and actionable information that reinforces YPO’s values, deepens member culture, and drives participation in YPO’s offerings. PRIMARY RESPONSIBILITIES Bridging Business Strategy with Marketing Strategy and Execution Connect the Global Board’s strategic vision and Managing Director’s and Leadership Team’s goals to marketing strategy and execution, translating high-level objectives into aligned processes, structures, assets, and teams. Lead the development and execution of a global member engagement and events marketing strategy that drives operational structure, streamlines workflows and increases registration and engagement. Understand and develop life cycle, global, and other segmentation strategies for the membership. Oversee global marketing budget to ensure effective resource allocation and campaign performance. Building Organizational Capability Lead a high-performing, remote marketing team across multiple time zones with a focus on collaboration, data-driven results, innovation and accountability. Identify and advocate for ways to embed results orientation, process alignment, and client service into the marketing and communications team. Modernize Marketing Technology Work with Chief Product and Technology Officer to modernize YPO’s marketing to create personalized, relevant messaging for all audiences, ensuring responsible use of AI where useful. Drive innovation in member engagement, campaign strategy, content development and brand storytelling to elevate brand visibility and impact. Evaluate and deploy marketing automation tools. Enable champion data-driven decision-making through analytics, performance tracking and reporting. Foster Cross-functional Collaboration Align stakeholders and business teams to amplify impact. Establish collaborative planning tools (e.g., joint calendars, integrated campaign briefs) that bring transparency and coordination to distributed marketing efforts. Shape Brand Positioning and Messaging Ensure consistency, resonance of voice, and impact across all channels. Empower business units and projects to use centralized brand tools, templates and guidelines—while preserving flexibility to adapt to individual project needs. Oversee brand reputation and public relations strategy, including global crisis communication plan to protect and strengthen the organization’s global brand image. Drive Operational Excellence Lead the team toward seamless execution of member engagement, marketing, and communications operations, and lead continuous improvement by streamlining, aligning, standardizing, and building stakeholder buy-in for processes and organizational structures. Drive Global Relevance Build organizational capability to customize campaigns regionally and nationally. Build geopolitical sensitivity, engaging with translators and agencies as needed. Lead Change Craft and deliver clear, timely, and strategic communication of critical changes in policies, processes, and practices as well as other organizational developments, ensuring transparency and alignment. Drive continuous improvement. SKILLS/COMPETENCIES Superior and structured written and verbal communication skills, with ability to present effectively. Expertise in modern marketing and communications best practices and technologies, including AI, personalization, and marketing analytics technologies. Service orientation, with a proactive, problem-solving approach that develops positive relationships and aligns solutions. Manages trade-off decisions and competing priorities, balances member and internal stakeholder needs with organizational priorities, manages across functional expectations, and clearly articulates the rationale behind decisions. Connects people, programs, and information to integrate, influence, partner, and foster strategic trusted advisor relationships with members and all levels of the organization. Navigates ambiguity and manages conflict in a frequently changing environment while bringing a sense of calm to the team. Highly ethical work standards and discretion regarding confidential information. Fosters cross-departmental collaboration, information sharing and goal alignment. Determines how marketing and communications can further improve business processes and successfully garners support for change. Distinct global mindset, sensitive to local and international customs and protocols with a strong grasp of global business, economic and political issues. Demonstrating which innovations are worthwhile, determining how technology can further improve business processes and successfully garnering support for change. Distinct global mindset, sensitive to local and international customs and protocols with a strong grasp of global business, economic and political issues. EXPERIENCE/BACKGROUND 10+ years’ experience in marketing, communications, project management, and client services. Proven track record in driving measurable marketing results, executive leadership, process design, and stakeholder alignment. Experience collaborating with and influencing executives including Board of Directors, steering committees, and leadership teams. Strong knowledge and experience designing and implementing comprehensive, strategic processes aligned with organizational priorities. EDUCATION/TRAINING/CERTIFICATION Bachelor’s degree or equivalent experience required. PHYSICAL REQUIREMENTS Ability to work flexible and/or extended hours as needed to accommodate members and team members in multiple time zones. Ability to work for extended hours at a computer screen. Willingness and ability to travel, domestically and internationally, without restrictions, approximately 25% per year. EOE YPO is an Equal Opportunity Employer. YPO takes pride in supporting a diverse workforce and demonstrates this through its policies and practices. YPO does not discriminate in recruiting, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. YPO is a global leadership community of more than 35,000 chief executives who are driven by the belief that the world needs better leaders. Each of our members has achieved significant leadership success at a young age. Combined, they lead businesses and organizations contributing USD 9 trillion in annual revenue in over 150 countries globally. Engaging in peer learning opportunities and exceptional experiences, our members are part of an inclusive community of open sharing and trust. Supporting these members is a world-class management team of more than 450 associates, spanning over 25 countries. Our organization is based in Dallas, Texas, with many associates working virtually and outside of the United States. Together, our team of global associates works to create a truly Only-in-YPO experience for our members. Do you want to be part of creating a premier member experience? Check out our career opportunities!
