About Covers and Legend
Here at Covers, we're a top digital media company in the sports betting
industry, with a clear sense of purpose and a belief that success comes from the
strength of our team and our culture.
We're proudly part of Legend. The team quietly building #1 products that make
noise in the most competitive comparison markets in the world. iGaming. Sports
Betting. Personal Finance.
We exist to build better experiences. From amplified career paths to
supercharged online journeys — for our people and our users, we deliver magic
rooted in method. With over 500 Legends and counting, we’re helping companies
turbocharge their brand growth in over 18 countries worldwide.
If you’re looking for a company with momentum and the opportunity to progress at
pace, Legend has it.
Unlock the Legend in you.
The Role:
This is a unique opportunity to build something from the ground up, becoming the
first editor dedicated to our growing French-language casino content stream.
You'll have the chance to shape editorial standards, collaborate across
departments, and make an immediate impact on how we serve a French-speaking
audience in a highly competitive market.
At Covers, you'll work alongside teams who live and breathe online casinos and
sports betting, including SEO strategists, product managers, and editors who are
passionate about delivering content that educates, entertains, and converts.
You'll plug into a terrific infrastructure, benefit from shared knowledge across
various verticals, and be empowered to make decisions that drive meaningful
progress.
The role offers deep cross-functional collaboration, with opportunities to work
closely with stakeholders across SEO, commercial, design, and product teams.
You’ll be joining a team that genuinely supports one another, values creative
input, and celebrates shared wins.
If you're excited about owning a growing content stream, scaling high-impact
commercial content, and collaborating with passionate teams in a fast-paced
space, this role could be a perfect fit.
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Your Impact:
- Outsourcing, editing, and publishing commercial iGaming content for our North
American market
- Optimizing content and ensuring our editorial and SEO standards are fully met
- Writing and editing original copy for new page launches and page audits
- Executing extensive competitor, market and SEO research to support the
creation of page briefs
- Analyzing page metrics and using data to continuously improve our content
offering
What You'll Bring:
- We're looking for someone who can write engaging long-form content that takes
the user by the hand and offers the maximum amount of value.
- Familiar with on-page SEO optimization with some understanding of SEO tools
like SEMrush, Ahrefs, or Surfer SEO).
- Good experience of using content management systems (bonus points if they’re
familiar with Directus, Contentful or WordPress).
- Passionate about researching and a stickler for fact-checking/quality
assurance.
- A competitive mindset and passion for SEO. Someone who gets a dopamine rush
from seeing their article get to position 1 on Google.
- Collaborative - this isn’t a role where you work in silo, the candidate will
need to be comfortable working with other teams, other Editors and
potentially leading on projects from a Content perspective.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video
via Zoom)
- 3rd: Take home task - you will be given 3 days to complete the task and
present it back to the team, Interviewer 1 and Interviewer 2 (Hiring Manager)
(1 hour video via Zoom)
- 4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour
video via Zoom)
Why Legend?
- Competitive salaries.
- Matched pension contribution.
- Health insurance.
- 20 days annual leave allowance and two extra days to celebrate your birthday
and a life event day.
- Flexible working to suit you "work your way".
- Annual discretionary bonus linked to business and personal
performance. Long-term incentive plan to share in the growth of our business.
- Individual learning and development budget.
- Paid sabbatical when you hit milestones.
- Companywide social events.
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Legend is an Equal Opportunity Employer, but that’s just the start. We believe
different perspectives help us grow and achieve more. That’s why we’re dedicated
to hiring and developing the most talented and diverse team- which includes
individuals with different backgrounds, abilities, identities and experiences.
If you require any reasonable adjustments throughout your application process,
please speak to your Talent Partner or contact the team on talent@l1.com, and
we'll do all we can to support you.