Enviroway Detergent Manufacturing Inc. is seeking a visionary and results-driven Marketing Manager to lead the marketing team. This senior leadership role is responsible for developing and executing a comprehensive marketing strategy, building an e-commerce presence, and driving revenue through strategic campaigns. The ideal candidate will have experience in product launches, digital marketing, and brand development.
Key Objectives:
Develop and implement a scalable marketing strategy and execution blueprint
Build and launch a robust e-commerce platform to drive online sales
Consistently design and execute creative marketing campaigns to grow brand visibility and market share
Duties and Responsibilities:
Lead the creation and implementation of an innovative marketing strategy to position as a market leader in sustainable cleaning products in Canada and globally.
Oversee the development and launch of an e-commerce platform, including UX/UI planning, product listing, digital payment integration, and online marketing funnel optimization.
Manage brand development, digital marketing, public relations, SEO/SEM, content marketing, and influencer collaborations.
Identify and act on new opportunities for distribution, partnerships, and sales channels, including retail and direct-to-consumer.
Conduct competitive analysis and consumer insights to continuously refine positioning and campaigns.
Design and roll out short- and long-term promotional programs that align with business goals.
Collaborate with internal teams such as Sales, Product Development, and Operations to ensure cohesive execution and message alignment.
Monitor campaign performance and e-commerce metrics; provide regular reporting and adapt strategies as needed.
Achieve and exceed annual revenue and market share targets as defined by company ownership.
Qualifications and Skills:
Bachelor’s degree in marketing, Business, Communications, or related field
Experience in a senior marketing role, with proven success in product launches and digital marketing
Proficient in e-commerce platforms Shopify, digital ad platforms, and CRM tools
Strong analytical, strategic thinking, and project management skills
Excellent leadership, interpersonal, and communication abilities
Ability to work independently and collaboratively in a fast-paced, evolving environment
What We Offer:
Opportunity to shape and scale a national brand with global potential
Competitive compensation and performance-based bonuses
A dynamic, entrepreneurial environment that values innovation and impact
Supportive leadership and the resources needed to execute your vision
