Location:
Toronto, Ontario (Hybrid – 4 days per week in office; w. up to 50% travel)
Company:
Mattamy Homes Canada
Department:
Marketing
Employment Type:
Full-Time
Reports to:
Vice-President, Marketing
When it comes to forward-thinking homebuilding and thoughtfully planned
communities, Canadians think of Mattamy Homes. And that success is centred on a
foundation of great people, because our team is as solid as they come. At
Mattamy, we are optimistic, hardworking and supportive. Together we learn and
grow as we strive to create a positive impact in the homebuilding industry.
Contributing to the Mattamy Way means being surrounded by caring people who
encourage you to be exactly who you are. It means your opinion is invited and
your contributions count. And it means a career filled with pride, knowing
you’re part of an environmentally-conscious, action-oriented organization with
big plans for the future. The opportunity to bring the future of living to
homeowners based on what Canadians value is exciting – and we’re making it
happen.
Learn more [https://mattamyhomes.com/about/careers] about what makes working at
Mattamy special and our award-winning culture.
What we offer
The Director, Marketing Technology will serve as the strategic and technical
leader for ensuring the success and optimization of all marketing technology
(MarTech) and sales platforms within the organization. This role is a critical
bridge between marketing and IT teams, driving seamless integration, innovation,
and establish requirements and operational excellence across digital platforms
to enhance customer engagement, lead generation, and sales effectiveness. It
encompasses a wide range of technologies, including marketing automation
platforms, CRM systems, sales enablement, website, data analytics tools, among
others. The Director, Marketing Technology will be accountable for driving the
research and solutioning necessary to continue advancing the customer experience
in alignment with Mattamy’s company vision. The ideal candidate has experienced
full ownership of/accountability for CRM systems along with other leveraged
marketing platforms in the homebuilding industry.
Note: Depending on the skills, knowledge, and experience of the selected
candidate, this role may be hired at either the Director or VP level.
What you’ll do
-
Work hand-in-hand with executive leaders of sales and marketing in both
countries (Canada & USA) to support the vision and solutions to support the
holistic customer experience
-
Provide strategic and thought leadership on the development, implementation,
and continuous improvement of a comprehensive and innovative MarTech and
sales enablement platforms in alignment with business objectives, including
leveraging AI and other key solutions.
-
Provide technical oversight and drive exceptional cross-functional
collaboration to ensure the seamless integration and interoperability between
various platforms, tools, and data sources
-
Evaluate and recommend technologies or tools to improve efficiency,
scalability, and performance.
-
Gather and execute requirements in alignment with the organization’s
technology needs and strategic roadmap
-
Manage the end-to-end lifecycle of MarTech and sales platforms, including
implementation, operation, maintenance, and upgrades.
-
Monitor platform health and performance, ensuring uptime, data accuracy, and
optimal con?guration.
-
Lead troubleshooting and resolution of technical issues, coordinating with
vendors and internal teams as needed.
-
Accountable for continuous and data-driven optimization, including but not
limited to leveraging analytics to track and improve the effectiveness of
marketing and sales campaigns across platforms, and establishing KPIs and
dashboards to provide real-time insights into platform performance and ROI.
-
Collaborate, with fluid communication skills, with data teams to enhance
customer segmentation, personalization, and predictive modeling.
-
Work closely with marketing, sales, and IT teams to prioritize projects and
deliver seamless employee and customer user experiences.
-
Work closely with training team to coordinate and ensure user training is
meeting business and user needs on an ongoing basis. Provide training and
mentorship on the effective use of MarTech platforms.
-
Maintain strong relationships with external vendors and partners to negotiate
contracts and support.
-
Other duties as required
What you bring
- Bachelor’s or Master’s degree in Computer Science, Information Technology,
Marketing, Commerce, or a related ?eld.
- 10+ years of experience in digital marketing technologies, IT project
management, or a related ?eld, with at least 5 years in a leadership role in
the homebuilding industry preferred.
- Pro?ciency in CRM platforms, marketing automation tools, data analytics
tools, and DXP/CMS platforms.
- Experience with APIs, middleware, and integrations to unify disparate
platforms.
- Strong ability to interpret data and derive actionable insights.
- Proven experience with and understanding of the consumer journey throughout
the sales and marketing funnel and how technology platforms enable the online
and offline consumer experience.
- Proven ability to lead cross-functional teams and manage multiple stakeholder
relationships.
- Excellent verbal and written communication skills, with the ability to
explain complex technical concepts to non-technical audiences.
- Excellent organization skills and project management
Bonus points
- Exposure to and intimate knowledge on AI and machine learning technologies in
MarTech.
- Experience in Agile or DevOps environments.
We encourage applicants who meet most of the role requirements to hit that
submit button and apply! It’s okay if you don’t have 100% of the requirements.
If you’re the right candidate, we’ll help you learn and grow.
Who we are
Mattamy Homes [https://www.linkedin.com/company/mattamy-homes/] is the largest
family-owned homebuilder in North America, with 40-plus years of history across
Canada and the United States. Every year, Mattamy helps more than 8,000 families
realize their dream of home ownership. In Canada, our communities stretch across
the Greater Toronto Area as well as in Ottawa, Calgary and Edmonton.
Be yourself. We want it that way.
At Mattamy, we're passionate a b out creating and promoting a diverse and
inclusive environment where everyone can do their best work. Diversity and
inclusion are important to the work we do to support our homebuyers, colleagues,
and communities. From how we build our teams to cultivating our leaders, we're
on a journey toward a welcoming, barrier-free culture for everyone.
Mattamy Homes Canada is committed to providing accommodation for people with
disabilities. If you require accommodation through any aspects of the selection
process, please notify us on your application and we will work with you to meet
your needs.
Qualified applicants will be contacted directly by the Talent Acquisition team.
