JAM is a multi-brand leader in office supplies and print, with over 60 years of history and a reputation for quality and reliability. Our brands include Envelopes.com, JAM Paper, and Folders.com. We are now entering a new chapter, building a high-velocity direct-to-consumer business that is fast-moving, creative, and data-driven.
We are looking for a Growth Marketing Manager to own and operate our paid acquisition efforts. We are looking to start this role on a part-time contract basis but there is the opportunity to move to full time. This is a critical role for someone who thrives on performance marketing, understands the mechanics of long-tail products, and knows how to use AI tools and experimentation to drive results.
What You Will Do
Own paid media strategy and execution
Manage and scale paid campaigns across Google Ads and Meta Ads
Continuously optimize audiences, bidding, messaging, and landing pages
Deliver efficient ROAS, CAC and strong LTV across all campaigns
Assist with landing page testing and CRO
Build, test, and improve landing pages using AI and no-code tools
Run A/B tests focused on conversion rate, average order value, and customer payback
Improve customer segmentation and targeting
Work with analytics and lifecycle teams to define high-value segments
Develop paid strategies aligned to specific customer profiles or use cases
Collaborate across the growth team
Partner closely with our lifecycle marketer to align on messaging and timing
Work with product, design, and dev teams to get campaigns and tests into market
Help develop playbooks for creative testing, channel experimentation, and vertical targeting
Who You Will Work With
You will report to the Head of DTC and work closely with:
Our lifecycle marketing lead (email and SMS)
Our customer insights team focused on segmentation
Our internal and external partners across design, development, and analytics
What You Bring
3 to 6 years of hands-on experience in a DTC growth or performance marketing role
Deep knowledge of Google Ads, Meta Ads, GA4, and Looker Studio
Strong understanding of acquisition metrics including CAC, LTV, and ROAS
Proven ability to drive growth using landing page testing and conversion rate optimization
Highly comfortable using AI tools to generate copy, build LPs, and automate workflows
Experience with Magento, Klaviyo, or Tableau is a plus
Background in office supplies, ecommerce, or long-tail catalogs is a major plus
Full remote opportunity and openness to either contract or full time work
