Skillshare is the leading learning community for creatives. With more than
30,000 expert-led classes
[https://www.skillshare.com/en/browse?srsltid=AfmBOoq3QJ87L_l8Cy-EcAVVPhYJ7XkBxkyBxg_nQTxAJzKPCkU-3_BL]
in illustration, design, photography, video, marketing, and more, Skillshare
empowers anyone, anywhere to learn new skills, share expertise, and unlock their
creative potential. Hundreds of thousands of member subscribers around the world
come to Skillshare to discover new passions, advance careers, and connect with
an inspiring community of teachers and peers. Backed by top investors including
Newspring Capital, OMERS Ventures, and Union Square Ventures, our mission is to
build the world’s most thriving creative learning community.
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The Role
- We’re looking for an experienced, customer-obsessed Product Marketing Manager
to elevate our positioning, market insights, and product experience to
capture the hearts and minds of creative learners and teachers around the
world. This is a highly cross-functional role. You’ll sit at the intersection
of product, design, marketing, and community, translating insights into
product recommendations and go-to-market strategies that boost adoption,
engagement, and retention.
What You’ll Do
- Lead go-to-market strategy: Craft compelling positioning, messaging, and
offerings that will captivate learners and teachers and boost retention.
- Act as a voice of the customer: Translate user research and market insights
into compelling narratives that guide product development and marketing
campaigns.
- Develop compelling storytelling: Bring the Skillshare experience to life
through clear, differentiated messaging across channels.
- Drive adoption and engagement: Partner with product and growth teams to
design campaigns that encourage members to discover, try, and return to
Skillshare, again and again.
- Perform competitive analysis: Create and share insightful analyses on key
competitors. Pull out actionable insights that can be used to boost our own
product and marketing efforts and better serve learners and teachers.
- Enable internal teams: Build playbooks, briefs, and sales/marketing
collateral that help teams communicate our value proposition in a compelling
manner.
- Measure and optimize: Track the performance of launches and campaigns,
analyze what’s working (and what’s not), and continuously refine based on
your learnings.
What We’re Looking For
- Experience: You have 5+ years in product marketing or related roles, ideally
in consumer subscription, edtech, or creative platforms.
- Excellent communicator: You are a gifted writer. You distill complex ideas
into crisp, engaging messages and are good at adapting them to different
audiences.
- Customer-centric mindset: You are skilled at market research – and have a
knack for uncovering what matters most and translating those insights into
action.
- Collaborative approach: You thrive in cross-functional settings and enjoy
working closely with product managers, designers, and your fellow marketers.
- Leadership qualities: You influence and inspire cross-functional teams to
implement a shared vision.
- Analytical skills: You’re highly data driven and adept at testing hypotheses,
measuring impact, and refining strategies.
- Creative flair: You understand how to balance data-driven decision-making
with creative storytelling that resonates and engages.
- Mission alignment: You’re excited by Skillshare’s vision of building the
world’s most thriving creative learning community.
Why You're Excited About Us
- Our team: We have a passionate, creative, and innovative team that is a lot
of fun to work with.
- Our mission: We’re doing work that matters – connecting lifelong learners
around the world and empowering them to pursue their creativity.
- Flexibility: We believe that doing your best work means living a full life.
That means different things for everyone, so we optimize for trust, invest to
support remote teams, offer home office stipends and co-working spaces in
multiple cities, have an unlimited vacation policy (with a required
minimum!), and encourage work-life balance.
- Impact: Your work will directly shape the experience of millions of students
and teachers on Skillshare.
- Your growth: You’ll have opportunities to take ownership, collaborate across
disciplines, and expand your expertise.
- Benefits: We believe that doing your best work means living a full life. We
support our team with unlimited PTO, gender-neutral parental leave,
anniversary sabbaticals, and healthy stipends for creativity, learning, and
personal wellness.
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At Skillshare, we believe creativity thrives in an inclusive environment. We’re
excited to meet candidates from all backgrounds and experiences. If you’re
passionate about what we do but don’t check every single box, we’d still love to
hear from you — curiosity and growth matter most to us.
About Skillshare
Skillshare is an online learning community whose mission is to connect curious,
lifelong learners everywhere – and, in so doing, build a more creative, more
generous, and more prosperous world. Today, our community has grown to millions
of members who come to Skillshare to learn creative and entrepreneurial skills,
network with peers, and even teach a class themselves. We are backed by OMERS
Growth Equity, Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and
Burda Principal Investments.
Skillshare is committed to building a diverse team that reflects a variety of
backgrounds, perspectives, and skills. We work to ensure a consistent interview
process, and inclusive work environment for all.
