Kensington delivers the world’s most personal travel experiences. We bring to
life each client’s desire to travel in a way that’s tailored specifically for
them, in the company of local private guides who ensure that they enjoy the
authentic best of their destination. The result is a unique journey rich in
memories that last a lifetime.
We achieve this because of our extraordinary people, experts with deep knowledge
of their destinations. For over 120 countries worldwide, and across each of our
brands – Tours, Cruises, Villas, Yachts, Jets, and Air.
To learn more about Kensington, visit kensingtontours.com
[http://kensingtontours.com/].
As a $500 million tour operator, we specialize in private guided luxury travel.
With a commitment to tailor-made journeys, exceptional service, and unparalleled
experiences, we aspire to set the global standard for innovation, design, and
excellence in luxury travel. We have grown 30% per year over the past two
decades and are seeking an experienced marketing leader who can continue to
support this growth.
The Opportunity
The Senior Vice President, Marketing will own the Kensington brand across the
broader portfolio of; Tours, Yacht, Villa, Cruise, Vacations, Air and
Corporate. Primarily focused on ensuring a stream of economical leads for the
destination expert sales team, this role also includes loyalty, partnerships,
creative, analytics, and marketing operations.
Experience in the travel industry is helpful, but overall success will be in the
continued expansion and brand recognition of Kensington in the travel market.
Digital - 50% of sales and 80% of leads come from Search Engine Marketing. We
are looking for continued expansion of leads from SEM despite the headwinds of
AI search shifts and ever-increasing Google pricing. The successful candidate
will have proven strategies and tactics to maximize the identification of target
clients and generate plentiful leads for the sale team.
Agent - Our Outside Sales team of 24 business development professionals actively
contact, call, and visit with travel agents and agencies across different
consortia and host agencies. This team requires support with creative
collateral. The successful candidate will have proven strategies and tactics for
B2B sales channel.
Repeat - Small but important, our return clients are an under penetrated
channel. Expanding the depth and effectiveness of attachment between our
satisfied clients and brand is a key priority. The successful candidate will
have proven strategies and tactics for customer loyalty, supplier co-op funding,
and co-brand collaborations.
Key Responsibilities
Brand Leadership & Positioning
- Elevate Kensington Tours into a globally recognized luxury brand with clear
and sustainable differentiation.
- Develop a brand vision and voice that resonates with high-net-worth
travelers, inspiring aspiration and loyalty.
- Serve as brand steward, ensuring all customer touchpoints reflect premium
positioning, innovation, and design excellence.
Growth & Loyalty Marketing
- Lead customer acquisition, conversion, and retention strategies across
digital and offline channels, reducing CAC and maximizing LTV.
- Drive growth marketing initiatives including performance marketing, SEO/SEM,
email, affiliate, and social.
- Strengthen repeat and loyalty marketing programs, leveraging data and
personalization to grow share of wallet.
Creative & Marketing Operations
- Build and scale a best-in-class in-house creative department that operates
with the agility of an agency.
- Oversee content, creative design, and storytelling across channels—balancing
innovation with brand consistency.
- Establish marketing operations, analytics, and performance tracking
frameworks to ensure accountability and ROI.
Customer Engagement & Insights
- Leverage data, analytics, and customer insights to inform decision-making and
optimize the customer journey.
- Champion a customer-first mindset, ensuring Kensington’s travelers are deeply
engaged, inspired, and valued.
- Monitor market and competitive trends to anticipate shifts and seize
opportunities in the evolving luxury travel space.
Qualifications & Experience
- 15+ years of senior-level marketing leadership experience in luxury brands,
hospitality, travel, or top-tier agencies.
- Proven success engaging high-profile influencers, endorsements, and luxury
partnerships to elevate brand awareness and desirability.
- Strong track record of driving measurable growth across digital and
traditional channels.
- Expertise in brand building, storytelling, and creative strategy with a
luxury sensibility.
- Experience leading high-performing teams and scaling marketing organizations.
- Strong financial acumen, with the ability to balance brand investment and
performance marketing ROI.
- Globally minded, culturally attuned, and passionate about luxury travel and
lifestyle.
The Ideal Candidate
You are a cultural innovator and brand builder with the ability to connect
emotionally with discerning, affluent customers. You combine strategic vision
with executional rigor, and you thrive in dynamic, fast-paced environments. You
understand how to build an iconic brand by harnessing culture, partnerships, and
creativity, whether through influencers, events, product placement, or
disruptive campaigns.
Why Join Kensington Tours
At Kensington Tours, you will have the opportunity to redefine how luxury travel
is marketed on a global stage. You’ll work directly with executive leadership to
shape a brand strategy that goes beyond traditional travel marketing, using bold
ideas and cultural partnerships to capture attention and loyalty. As a senior
executive, you will also enjoy:
- Competitive executive benefits designed to support your wellbeing and
success.
- Long-Term Incentive Program (LTIP) that aligns performance with business
growth.
- Generous travel credits and exclusive travel perks, giving you the chance to
experience the world through the same extraordinary lens we deliver to our
guests.
- The chance to join a dynamic, entrepreneurial team during a pivotal stage of
global expansion and transformation.
We are committed to providing employment accommodation in accordance with the
Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities
Act. If you require accommodation due to a disability at any stage of our hiring
process, please advise us when completing your application.
We are committed to providing employment accommodation in accordance with the
Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities
Act. If you require accommodation due to a disability at any stage of our hiring
process, please advise us when completing your application.
We thank all candidates for their interest however only those selected for an
interview will be contacted.
